Great creative partnerships don’t happen by accident. They’re built deliberately and with purpose. And up until now, the working relationship between the Creative Report Card’s top-ranked Brand and Agency – Kraft Heinz and Rethink – has been admired from far by others looking to replicate the speed and creativity of the work that has relentlessly dominated the awards circuit over the years.

So, in the spirit of giving back to the industry, strategy sat down with Kraft Heinz head of brand communications Brian Neumann and Rethink CCO Mike Dubrick to uncover exactly what makes their partnership thrive. In this “Masterclass on Collaboration,” the two teams share candid insights and practical tips on relationship-building, and how marketer and agency peers can do the same.

So sit back, watch, and learn.