Narrative XPR has made a number of changes with the promotion of a creative director and a staffing up by two.
Kath Flores Wong (pictured) has been promoted to the creative director position after serving as an associate creative director for nearly four years.
With more 12 years of experience as a multidisciplinary creative, Flores Wong has led campaigns for global brands including Audi, Nike, KFC and Converse.
She helped build Narrative XPR’s creative team from the ground up and played a key role in shaping its experiential offering, according to a news release.
Career highlights include launching Canada’s first winterized basketball court with KFC, leading Converse’s largest Toronto influencer event and bringing Audi back to the Canadian International Auto Show in 2025.
She joined Narrative PR as an intern in the summer of 2013.
Elsewhere, Narrative XPR’s hired include Dana Mneimneh in the role of account manager of experiential marketing.
According to the agency, Mneimneh’s brings a distinct perspective to each project having developed a sharp eye for high-end fashion and design through time spent in Milan. Her past clients include luxury brands such as Jil Sander and Agnona.
Narrative XPR has also hired Shaughn McKenna as its new account supervisor of experiential marketing.
He was previously account supervisor of sponsorship for Salt XC. McKenna’s past clients include Toyota, Labatt, PGA TOUR Canada, Bauer, Gatorade and UP Cannabis.
He also spent time as a district sales manager with Corby Wine and Spirits.
