This week, we will be unveiling the shortlists for each category for the 103rd Marketing Awards. See the other shortlists here.
Judging for the 2025 Marketing Awards has officially wrapped. The scores are set, the medal orders are in, and the road to celebration begins with this week’s rolling shortlist announcements. First up is Design and Craft.
From art direction and copywriting to cinematography and production design (new this year), the Craft finalists were selected by a live jury of 10 experts in the creative, production and post-production fields. Courage’s Dhaval Bhatt and TheVanity’s Sean Cochrane led the discussions and deliberations for this year’s Craft judging.
Second to be revealed on Monday is the Design shortlist. The work was judged by a team of nine execs at both pure-play design boutiques and traditional creative shops with strong design capabilities. The group was led by Blok Design’s Vanessa Eckstein and Broken Heart Love Affair’s Dave Watson.
Below are the Craft and Design shortlists in alphabetical order. Check back tomorrow for the nominees in Digital. The Marketing Awards gala – where the Best of Show, M for Mpact, Gold, Silver and Bronze winners will be announced – is set to take place in June.
For more information, visit the program website here.
Craft Shortlist
Campaign |
Agency |
Client |
|---|---|---|
| 80 Degrees | Courage / Outsider Editorial / Vapor Music | Nescafé |
| Bellissimo | Sid Lee / Cult Studio | FILA |
| Bipartisan Wings | Zulu Alpha Kilo | Pizza Pizza |
| Book Whoever You Want to Be | Zulu Alpha Kilo | Booking.com |
| Champions | McCann / Nimiopere | Kids Help Phone |
| Get Almost Almost Anything | Rodeo FX | Uber Eats |
| Globally Inspired Subway Series | Dentsu Creative / Nimiopere / The Vanity | Subway |
| Hanging By A Thread | Rodeo FX | CNESST |
| Happy Openings | Cossette | McDonald’s |
| Healthcare Lives | Diamond / Rooster Post Production | Humber River Health Foundation |
| Hip Hop Valley Track For All | Diamond | Hop Valley Brewing |
| KFC x KD | Courage | KFC |
| KFClock | Courage | KFC |
| Lasagna | Broken Heart Love Affair | Broken Heart Love Affair |
| Make Room to Move | Alter Ego | ParticipACTION |
| More Than A Number | Elemental / Impossible Studios | Meridian Credit Union |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Opera | Broken Heart Love Affair / Revolver Films | Royal Ontario Museum |
| Own It | Ogilvy | TD |
| Paulo’s Wish | Tonic DNA | IGA |
| Possible Lives Here | Zulu Alpha Kilo | President’s Choice (Loblaw) |
| Rogers x TIFF | Publicis | Rogers |
| Sabali Bikes | Nimiopere | Sabali |
| Sad Boy | Ogilvy | Ogilvy |
| Shoulda Skipped It | Courage | Skip |
| Store-y Tales | McCann | Mastercard |
| The Cold Plunge | The French Fries | The French Fries |
| The Grinch Meal | The Vanity | McDonald’s |
| The Orange | LG2 / Rodeo FX | CHU Sainte-Justine Foundation |
| The Remix | Cossette | McDonald’s |
| The World Is Your Oyster | Courage / Nimiopere | CIBC |
| Ticket to Dream | FCB / Cult Studio / Nimiopere / Scouts Honour | Air Canada |
| Undone | Citizen Relations | TurboTax |
Design Shortlist
Campaign |
Agency |
Client |
|---|---|---|
| 2024 Paris Olympics Invitation | Leo | Bell |
| 4/20 Pre-Rolls | Zulu Alpha Kilo | Pizza Pizza |
| AI Mentors | Cossette | Afrodescendant Leadership Alliance (ALA) |
| Art Rate Monitor | Zulu Alpha Kilo | Art Gallery of Ontario (AGO) |
| Bellissimo | Sid Lee | FILA |
| Bin Impact Logo | LG2 | Éco Entreprises Québec |
| Blue Sky City | Daughter | Calgary Economic Development / Tourism Calgary |
| Brand Refresh | Rethink | A&W |
| Buzzkill | LG2 | Ontario Cannabis Store (OCS) |
| Candles | LG2 | Health Hut |
| Character Study | LG2 | Keilhauer |
| Cordon Bleu | LG2 | Aliments Ouimet-Cordon Bleu |
| Craft Club | LG2 | Advertising Design Club of Canada (ADCC) |
| Dovetail | C&B Advertising | City & Country Winery |
| Emoji Bracelets | GUT | Tim Hortons |
| Emotion in Motion | Cossette | Festival de cinéma de la ville de Québec |
| Fono | LG2 | BLEUFEU |
| Halo Dental | LG2 | Halo Dental Technologies |
| Happy Openings | Cossette | McDonald’s |
| High AI | Publicis | Tilray / Riff |
| Holding it, Together | Daughter | Calgary Foundation |
| Hypnotype: A Journey Into Fantasmagorie | Cossette | Fondation du MAC |
| KFClock | Courage | KFC |
| Magic Duos | VML | The Coca-Cola Company |
| No Place To Go | Daughter | Vibrant Communities Calgary |
| One in 100 | The Local Collective | Safehaven Toronto |
| ONE23WEST | ONE23WEST | ONE23WEST |
| PIZZA WRMR | Leo | Pizza Hut |
| Procurian | Vanderbrand | Procurian |
| See My Name | Rethink | Molson Coors Beverage Company |
| Sport Your Period | Rethink | Knix |
| Store-y Tales | McCann | Mastercard |
| The Antarctic Flag Redesigned | Publicis | Agenda Antartica |
| The HumanKind™ Study 2024 | Leo | Leo |
| The I Loathe Porch Pirates Package | Leo | Ecobee |
| The Inaccessible Font | Camp Jefferson | Stop Gap Foundation |
| The National Ballet of Canada | Bruce Mau Design | The National Ballet of Canada |
| The Story of U | Pendo | Unifonic |
| Young Again Never Again | TBWA\Canada | Liberation75 |
