This week, we will be unveiling the shortlists for each category for the 103rd Marketing Awards. See the other shortlists here.
Strategy continued to roll out its shortlists for the 2025 Marketing Awards with the announcement of the Digital category on Tuesday.
FCB CCO Nancy Crimi-Lamana and Critical Mass EVP and ECD Steve Savic co-chaired the category in its third year since being rebranded to Digital from its former designation as the Advertising award.
Winners will be assessed for marketing work that placed its focus on areas such as mobile-app content, AI, games, integrated web campaigns, online display, sustainability, social media, virtual platforms and more.
Below is the Digital shortlist in alphabetical order. Check back tomorrow for the Multicultural nominees. The Marketing Awards gala – where the Best of Show, M for Mpact, Gold, Silver and Bronze winners will be announced – is scheduled for June 3 at Rebel in Toronto.
For more information, visit the program website here.
Digital Shortlist
| Campaign | Agency | Client |
|---|---|---|
| A Better Book of Mom Jokes | Sid Lee | Maple Leaf |
| Allegra Airways | Edelman | Allegra |
| Art Rate Monitor | Zulu Alpha Kilo | Art Gallery of Ontario (AGO) |
| Be Right Back | FCB | BMO |
| Bills Paid On Time | FCB | BMO |
| BYO A.1. | The Kitchen North America | Kraft Heinz |
| Can’t Unsee It | Rethink | Kraft Heinz |
| Eat The Code | Cossette | McDonald’s |
| Eclipse | VML | The Coca-Cola Company |
| Finger Lickin’ Open Endorsement | Courage | KFC |
| Following Wildfire | Dentsu Creative | Tentree |
| Four Seasons Baby | We Are Social | Four Seasons Hotels and Resorts |
| High AI | Publicis Toronto | Tilray/Riff |
| Meeting with the Past | Zulu Alpha Kilo | HomeEquity Bank / The Legion National Foundation |
| Meow-a-Thon | Leo | Smucker Foods (Meow Mix) |
| Mio Streaming | The Kitchen | Kraft Heinz (Mio) |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Napoleon Dynamite | The Kitchen North America | Kraft Heinz |
| Opera | Broken Heart Love Affair | Royal Ontario Museum (ROM) |
| Penguin Living Stories | Rethink | Penguin Books Random House |
| PIZZA WRMR | Leo | Pizza Hut |
| See You There | McCann | Black & Abroad |
| Sponsored By You | TBWA\Canada | Ontario Lottery and Gaming Corporation |
| Text Peanut 1,300 Times | Leo | Smucker Foods (Jif) |
| The DIYctionary | Sid Lee | Rona |
| The Remix | Cossette | McDonald’s Canada |
| Trollboards | Courage | Skyscanner |
| UltraLuxe Bathroom Guide | Lifelong Crush | Kruger Products / Cashmere UltraLuxe |
| Vector Become Your Player | Leo Toronto | WK Kellogg Co. Canada |
| Wäsche of the Wild | Zulu Alpha Kilo | Destination BC |
| Windows Break | Courage | Nestle (KitKat) |
