This week, we will be unveiling the shortlists for each category for the 103rd Marketing Awards. See the other shortlists here.
Strategy announced the shortlisters in the Multicultural category for the 2025 Marketing Awards on Wednesday.
The Multicultural jury of experts was co-chaired this year by Jessica Borges, group vice-president and business lead with Visionnaire, and Whitney Zhan, co-founder of DigitalLab of Uwe.
Entries were developed by individuals working within the Canadian multicultural marketing industry and/or by agencies that have experience in creating multicultural campaigns for their clients.
Below is the Multicultural shortlist in alphabetical order. Check back in tomorrow for the Public Service nominees. The Marketing Awards gala – where the Best of Show, M for Mpact, Gold, Silver and Bronze winners will be announced – is scheduled for June 3 at Rebel in Toronto.
For more information, visit the program website here.
Multicultural Shortlist
| Campaign | Agency | Client |
|---|---|---|
| A Diwali Tradition | Ethnicity Matters | Rogers |
| A Palestinian Story, Forever To Be Continued | y (design house) | louf |
| A Very Intersectional Xmas 2024 | Barrett and Welsh | Barrett and Welsh |
| AI Mentors | Cossette | Afrodescendant Leadership Alliance (ALA) |
| Balikbayan Magic | VML | The Coca-Cola Company |
| Black Health Plan Visual Identity Kit | Barrett and Welsh | Ontario Health |
| Canada Needs More Cricket | Ethnicity Matters | TD |
| Canadian, Spoken Here | Barrett and Welsh | IDP |
| Committed to Community | Ethnicity Matters | TD |
| Discover The Journey | Ethnicity Matters | Metrolinx |
| Diwali Greetings On The GO | Ethnicity Matters | Metrolinx |
| Eid by GO | Ethnicity Matters | Metrolinx |
| Growing With You | OIC Foods | Brar’s |
| Hockey Day in Canada Multilingual Edition | Rogers Sports & Media / NHL | Scotiabank |
| Home is Here | Balmoral Multicultural Marketing | TATA Consumer Products |
| Illusions | Balmoral Multicultural Marketing | OLG Play Smart |
| Lottery Gift Bouquet | Balmoral Multicultural Marketing | Ontario Lottery and Gaming Corporation |
| Make A New Connection | Ethnicity Matters | Rogers (Fido) |
| Masala Veggie Burger | Ethnicity Matters | A&W |
| Missing Tastes of Home | ONE23WEST | Real Canadian Superstore |
| Newcomers Make Your Moves Count | Visionnaire | Intuit TurboTax |
| Planning Ahead | Balmoral Multicultural Marketing | Canada Life |
| POCAM + APG Hackathon | Barrett and Welsh / FUSE Create / POCAM / APG | POCAM / APG Canada |
| POCAM Black History Month | Barrett and Welsh | POCAM |
| Pop The Patakhe | Ethnicity Matters | Pringles |
| Porsche Taycan | Barrett and Welsh | Porsche |
| Start Clean | Balmoral Multicultural Marketing | Clorox |
| Walmart Summer Warmth | Visionnaire | Walmart |
| We Are Visionnaire | Visionnaire | Visionnaire |
| We Speak You | Visionnaire | Intact Insurance |
| Welcome to a Whole New World of Smart | Eastward Media | Kohler |
