Cartier’s partnership with Canadian Museum of History, Canadian War Museum continues
The Canadian Museum of History and the Canadian War Museum have selected Cartier to continue as its partner for their marketing initiatives for the next three years after a recent an RFP. The deal extends the collaboration that began in 2018 between the agency, the two Ottawa-area museums and related entities that include the Canadian Children’s Museum, the Digital Museums Canada and Ciné+.
Cartier will be responsible for strategy, creative, and media. Permanent and one-time exhibitions, special events and philanthropic initiatives also fall under the mandate.
“Building long-term relationships with our clients constitutes a differentiating element in our offer,” said Audrée Couture, VP of account services and partner at Cartier. “It was natural for us to want to pursue the relationship we had already established with the museums to build upon our achievements and deepen the reflection on the identity of the brand and its different entities.”
The shop tells strategy that, because as it has held the AOR duties for the past six years, it will not be upstaffing.
New work is scheduled to land in mid-June for two major summer exhibitions at each museum.
The Hive secures WorkJam’s AOR business
Digital frontline workforce platform, WorkJam, has hired The Hive as its creative agency of record.
The Hive’s assignment begins with creating a new brand positioning and brand identity to support WorkJam’s category leadership. The Hive will also help to redesign the WorkJam website, showcasing the new brand look and voice.
The website, with WorkJam’s new brand look and voice, is set to launch Summer 2025.
Nine Point partners with trio of clients
Nine Point Agency has secured three AOR wins.
The Vancouver Boutique has announced AOR assignments at Fitness World, farm and food-delivery service Tre’dish and Regalo Studios.
The agency has previously worked on projects for brands such as Tiffany & Co and Kathmandu Canada.
AIFF picks AlphaPR as its AOR
The Atlantic International Film Festival (AIFF) has selected Toronto and Halifax-based boutique shop AlphaPR as its communications AOR.
In addition to raising the Halifax festival’s profile, AlphaPR will be tasked with national and local media relations, building and executing the festival’s publicity and promotions strategy and creating a media-accreditation system.
The 45th annual Atlantic International Film Festival is scheduled for September.
