Fuse Create promotes director

Jacquie Kostuk is starting a new position as group strategy director at Fuse Create after spending more than four years as director of creative strategy for the shop.

Prior to joining Fuse Create, Kostuk worked in a number of positions at Grip – including the roles of creative strategist, supervisor of social-media strategy and social-strategy lead – and worked on brands including KFC and the Terry Fox Foundation.

Additionally, she has worked on campaigns for the likes of Schneiders, Ricola North America, Gay Lea, CIBC, Sinai Foundation.

Frank brings on senior director of consulting and strategy

Intégral collective creative agency Frank has appointed Sébastien Bergeron as its senior director of consulting and strategy.

Bergeron has 25 years of experience in marketing, communications and branding.

Agency-side, he worked in the past at Cossette, Taxi and The French Shop. On the brand-side Bergeron has experience at Molson, Dairy Farmers of Canada and Agropur. Brand-side, Bergeron has worked with Telus, Coca-Cola, RBC, Audi, Microsoft and Tim Hortons, while also recently leading independent consulting assignments with local small- and medium-sized enterprises.

Founded in 2022, the Intégral collective is a group of agencies that brings together more than 80 experts in Quebec, France and the United States through its four agencies: Frank (creation), Digitad (performance), Genia (technology & AI) and La Fusée (training).

Carter Hales Design Lab staffs up

Jenny Duncan is joining Carter Hales Design Lab, a Vancouver-based agency founded by Sean Carter, which has a client roster that includes Vancouver International Airport, TransLink, Invictus Games, Uniglobe and Vancouver Pride Society.

Duncan, the shop’s new director of strategy, brand and communications, is coming off a role as the head of marketing and communications for the 2025 Invictus Games in Vancouver.

Prior, she served as the director of external relations for BC Skilled Trades and as the director of marketing and communications for the Vancouver Airport Authority.