Creative duo joins Ogilvy as group CDs
Frequent collaborators Nick Doerr (above left) and Guilherme (Gui) Bermejo (above right) have joined Ogilvy as group creative directors.
Doerr and Bermejo were most recently VPs and creative directors at TBWA Canada and also worked together at Zulu Alpha Kilo, FCB Canada and BBDO.
They have worked on campaigns for brands such as Cineplex, Metrolinx, RBC and Destination Ontario.
Saatchi & Saatchi Canada appoints new VP creative director
Saatchi & Saatchi Canada has appointed Noreel Asuro as its new VP creative director.
In the new role, Asuro will focus on leading creative initiatives for clients such as Toyota, Haleon and Mondelez. He will work closely with VP creative director Mike DeCandido and report directly to VP, executive creative director Rob Gendron.
Asuro’s portfolio includes work with clients such as Coca-Cola, Bell, Telus, Dove and Toyota, among others. He has spent the past three years freelancing at a number of agencies, including Rethink, SALT XC and Gut.
AMA Toronto expands Canada’s Marketing Hall of Legends
AMA Toronto is expanding Canada’s Marketing Hall of Legends after reaching an agreement to take title of Canada’s Marketing, Advertising, PR and Communications Hall of Fame, a Vancouver-based award show run by Jelly Academy.
As part of the integration, AMA Toronto will honour the 41 Hall of Fame inductees on its website and utilize its graphic to inspire and expand the vision and influence of Canada’s Marketing Hall of Legends, which has been operating since 2004.
“This new agreement, which reduces marketplace confusion while broadening our footprint across the country, marks a new chapter for the program,” AMA Toronto president Olga Pigeon said in a news release.
The organizational collaboration between AMA Toronto and Jelly Academy brings Jelly founder Darian Kovacs, an Indigenous marketer and prominent industry advocate for DEI, into the fold as a member of the selection committee for Canada’s Marketing Hall of Legends this year. Kovacs will also assist AMA Toronto in reaching further under-represented marketers, according to the release.
The 2025 award recipients of Canada’s Marketing Hall of Legends will be honoured and formally inducted by AMA Toronto on Friday night at a gala event at Arcadian Court in Toronto.
