BDC banks on Cossette with AOR renewal
After a public request-for-proposal process, the Business Development Bank of Canada (BDC) has selected Cossette as its agency of record in charge of brand strategy and advertising and media services.
Cossette, which previously held the mandate, tells strategy that taking on management of BDC’s performance-driven digital media production will be added to the new remit. Cossette Media had already handling media services, while Hearts & Science had previously handled performance media.
Cossette will act as a strategic partner in developing and rolling out impactful campaigns for BDC across the country with the first work scheduled to land in September.
“It’s a true privilege to collaborate with an organization like BDC, which plays such a central role in Canada’s economic landscape and truly embodies the diversity and ambition of entrepreneurs across the country,” said Louis Duchesne, president at Cossette. “We take this mandate to heart and are proud to support BDC in achieving its business goals by bringing together our complementary expertise, entrepreneurial spirit, and culture of innovation.”
Cossette said in a news release that it will leverage its interdisciplinary strengths, technology offerings and proprietary products to fulfill the scope of the mandate.
Fever Pitch secures Bermuda DMO’s AOR business
The Bermuda Tourism Authority has appointed Toronto and Vancouver-based tourism marketer Fever Pitch Marketing Communications as its new Canadian agency of record.
Fever Pitch will help lead PR strategy as well as meeting, incentive, conference and exhibition efforts for the Caribbean island in Canada.
The goal of the mandate is to position Bermuda as a premier destination for Canadian leisure and business travellers.
In addition to Bermuda, Fever Pitch currently works with a number of other destination clients and hospitality brands, including Bonjour Québec, Tourisme Charlevoix, The Burrard Hotel and others.
Edery & Lord sets sail with new AOR mandate
Toronto boutique PR shop Edery & Lord has been named the communications agency of record for Titanic: The Official Exhibition as it makes its Canadian debut this summer in Toronto.
The immersive exhibit, coming this June, gives visitors the chance to step aboard the ill-fated ship and explore more than 90 authentic artifacts, recreated rooms and take part in a VR dive to the wreck.
Edery & Lord has worked with the likes of Mercedes, Moët & Chandon and the Prostate Cancer Foundation and has supported events such as World of Barbie and the Dr. Seuss Experience.
