Bob’s Your Uncle secures Canadian AOR duties for Church’s

Toronto-based independent agency Bob’s Your Uncle has been named the Canadian agency of record for Church’s Texas Chicken. The new partnership builds on the agency’s expertise in the food and beverage sector and its track record of driving growth for category-leading QSRs.

Bob’s Your Uncle will lead strategy, creative, media, social and digital efforts to support Church’s continued brand expansion across the country. Church’s Texas Chicken has had a presence in Canada since 1978.

“Church’s has a clear vision for growth and we’re excited to help bring it to life with strategic, insight-driven work,” Bob Froese, partner and CCO at Bob’s Your Uncle, said in a news release. “It aligns perfectly with our focus on helping ambitious brands translate momentum into long-term success.

Bob’s Your Uncle previously helped Popeyes grow its brand in Canada from 20 locations to nearly 400 nationwide.

The AOR assignment builds on recent momentum for Bob’s Your Uncle after the addition of new client Sandbagger Holdings and the acquisition of Smaller Agency.

Coveted Co. lands two Turkish mandates

Global PR and marketing firm Coveted Co. has been named the Canadian agency of record for Turkish Airlines and the Türkiye Tourism Promotion and Development Agency (TGA) after a competitive RFP process.

For Turkish Airlines, the agency’s responsibilities will include media relations, press trips, influencer relations, brand partnerships, sponsorships, events, executive thought leadership, crisis communications and social-media support. The airline is currently expanding its presence in Canada with plans for increased flight options in Toronto, Montreal and Vancouver in the works.

Coveted Co. has already helped broker a multi-year partnership between Turkish Airlines and Golf Canada with the airline being named the official commercial airline partner of the RBC Canadian Open. As part of the deal, Turkish Airlines will debut the Turkish Airlines Lounge and launch a national contest offering fans the chance to travel to Istanbul and experience world-class golf in Turkey.

The agency will also take the lead on TGA public relations, media and influencer trips, strategic partnerships, sponsorships, events, social-media support and crisis response.

Coveted tells strategy Toronto PR firm Brown & Cohen previously held the remit for both brands.

Dove deodorant brand

Toronto-based Langton PR has added Dove Men+Care deodorants to its roster.

The remit includes media relations, earned and gifted programming, events and experiences and sponsorships.

Launched in 2010, the Dove Men+Care personal-care line offers a range of men’s products.

The brand’s latest launch, a line of Whole-body Deodorants, was developed to meet demand for deodorants that go below the belt.