Bensimon Byrne adds to its health roster

St. Michael’s Hospital Foundation has awarded Bensimon Byrne AOR responsibilities in supporting the development of a new creative long-term brand platform after a competitive pitch.

This win, the agency says, reflects broader momentum at the firm, where future growth will be powered by category expertise. Bensimon Byrne’s roster of clients that includes brands such as White Ribbon, Casey House, Gilead and Rexall.

Bensimon Byrne tells strategy that it has been staffing for growth with 20 new team members added this year across creative, client service and media.

“When we first heard about the opportunity with St. Michael’s Hospital Foundation, I was cautiously elated,” says Laura Robinson, managing director at Bensimon Byrne. “The organization is at the heart of our city and the category is ready for another reinvention. Then, hearing stories of how many people at Bensimon Byrne have been positively impacted by what they do, we were moved and motivated to be a part of it.”

Forsman & Bodenfors Canada secures pet startup win

Stagwell’s Forsman & Bodenfors Canada has been named agency of record for SoluPet, a science-driven startup based out of Toronto that focuses care for senior dogs with cognitive decline.

SoluPet is launching its flagship supplement – a first-of-its-kind, clinically validated solution aimed at easing the progression of Canine Cognitive Dysfunction.

Forsman & Bodenfors will head up the startup’s brand and communication strategy and creative execution, packaging design, e-commerce website development and design, media planning and buying and more.