The NHL’s friendly competition in support of rescue dogs, “Stanley Pup,” is back.

All 32 teams will be represented by a four-legged friend, many of whom will be available for adoption from a shelter or rescue group in their respective cities. The pups will face off in a showcase of their canine skills during a 90-minute television special premiering June 7 on Sportsnet that will include appearances by celebrity dog lovers such as Anthony Anderson, Jamie Lee Curtis, Michael Bublé.

“We were thrilled with the success of the first-ever ‘Stanley Pup’ in 2024 and because of the amazing response from audiences watching at home, the NHL is excited to bring it back this season with even more rescue dogs,” says Steve Mayer, president of NHL content and events. “We love being able to support great causes and knowing that even more participating dogs will find permanent homes this year is very fulfilling for the league.”

The animal welfare non-profit organization Petco Love will once again provide the dogs in the competition through its shelter partners across the country to spotlight the joy of pet adoption. Vacuum-cleaner and floor-care company Bissell and General Mills pet-food brand Blue Buffalo are this year’s sponsors.

“’Stanley Pup’ is a joyful reminder that all-star pets can be adopted from your local shelter,” said Susanne Kogut, president of Petco Love. “Adopting a pet is like scoring the game-winning goal – one moment of heart, and you’ve changed a life forever.”

A “Stanley Pup” microsite with more information about dogs available for adoption and additional behind-the-scenes content.

The broadcast, which will also air on the NHL Network on June 8 and across the league’s digital platforms, will also feature various players introducing dog up for adoption.

Last year’s event featured dog players such as Connor McDoodle, Alex Ofetchkin.

Creative and PR for the show were handled in house.

UM supported the media integration for Blue Buffalo within the show.