Diamond makes a pair of hires
Independent creative agency Diamond has announced two hires, Sarah Deziel (above left) and Valerie Mascarin (above right).
Deziel joins as creative director on a team spearheaded by Diamond CCO Peter Ignazi, while Mascarin joins as group account director under managing director Lorri MacDonald.
Deziel is an award-winning creative leader of globally-recognized work with more than 15 years experience working on integrated advertising and marketing programs for clients such as MasterCard, Cadillac Fairview, Guinness, WestJet and Sobeys. She was most recently an associated creative director-copywriter with BBDO Canada. Prior, she was an associate creative director with Publicis, where she worked on brands such as
Mascarin has more than a decade of experience as a creative-first business lead. Her previous clients include SickKids and McDonald’s. Her role at Diamond is focuses on growing and shepherding the TD account.
Diamond’s recent client work includes Terry Fox Foundation, Humber River Health Foundation and Canadian Blood Services.