Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.
The Palais was buzzing on the first morning of Cannes 2025. Industry people from around the world escaped the blistering hot morning only to face a different kind of heat inside, with the Silver and Bronze winners in six categories announced against a backdrop of tented installations dotting the beach, yachts and a cruise ship.
The winners announced Monday morning were for Pharma, Health & Wellness, Outdoor, Audio & Radio, Print & Publishing and Lions Health and United Nations Grand Prix for Good, with Canadian agencies earning five Lions: four Bronze and one Silver.
VML won Silver for Coca-Cola’s “Balikbayan Magic: Philippine Oriental Food Market” in Outdoor. Courage and Rethink each won a Bronze in the same category for Skyscanner’s “Trollboards” and Molson Coors’s “See My Name,” respectively.
Canada’s other two Bronze Lions were in Health & Wellness, with Klick Health picking up one of the awards for “The Trial (Film)” and FCB earning a win for the SickKids Foundation’s “The Count.”
Follow us each day this week as we track the number of Canadian finalists and medallists (below).
Shortlists:
Health & Wellness: 12
Print & Publishing: 2
Outdoor: 6
Entertainment: 5
Entertainment Lions for Gaming: 1
Entertainment Lions for Music: 2
Entertainment Lions for Sport: 9
Design: 1
Digital Craft: 3
Film Craft: 10
Industry Craft: 2
Direct: 13
Media: 14
PR: 9
Social & Creator: 9
Lions:
Outdoor: 1 Silver, 2 Bronze
Health & Wellness: 2 Bronze
Agencies:
Courage: 1 Bronze
Rethink: 1 Bronze
VML: 1 Silver
Klick Health: 1 Bronze
FCB: 1 Bronze
Correction: Rethink Toronto was previously omitted as a co-agency on the Molson Coors “Coors Light Coors Light” campaign in the official Cannes Lions shortlist and winner lists. All related articles and award tallies have now been updated to accurately reflect Rethink’s contribution and Canada’s total.
