Blue Door Agency CEO, Laura Silver
Blue Door Agency has swung open to welcome four new clients.
The Toronto shop is now working on creative for GE Appliances Canada on daily content that includes POS material, website imagery and event material and also has a new remit to provide digital services to the Durham Regional Police Service.
Blue Door also announced that it is handling digital, PR and creative duties for EV charging software company ChargeLab and that it has secured media and PR wins for the Ontario Medical Association (OMA).
Laura Silver, CEO of Blue Door Agency, says that although the partnership with GE is not an AOR deal, it is still a “huge opportunity” for the firm.
The Durham Police brand work will be live in July across Meta and Google, a large campaign for the OMA is scheduled to land in October and new work for ChargeLab will be in market within 30 days after Blue Door successfully pitched the company on strategy and creative direction last week.
Silver tells strategy that the new wins and re-engagements will require new hires to bolster Blue Door’s current roster of 25-plus full-time-equivalent workers on its PR, digital and design teams. The company is planning to promote a director of strategy and insights and a director of operations internally.
The shop also recently secured several year-over-year renewals, including: A third year renewal with Ripley’s Aquarium (PR, digital, creative); a third-year renewal with Food and Beverage Ontario (PR, digital, creative); a second-year renewal with Sailun Tires of America (PR, digital, creative); a second-year renewal with Silver Hotel Group’s Anndore House, Novotel Toronto and Radisson Blu (PR, digital, creative).
“We love the diversity,” Silver says. “We move from Ripley’s, to law enforcement, to health care campaigns in the same day. There’s a lot of unique features of our shop that allow us to take on this type of disparate work.”
