Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.
Last year at this point, Canada’s medal count was 21 compared to 13 this year. While it’s been a slower festival for Canadians so far, the 31 shortlist nods Tuesday and a handful of medals from Day 2 suggest the race is far from run.
Canadian agencies earned five Lions on Day 2.
Rethink earned two Silver and two Bronze. “Can’t Unsee It” for Kraft Heinz won Silver in the Entertainment category and “Paid Through Parents” and “Coors Light Coors Light” for Molson Coors won a Silver and two Bronze in the Entertainment for Sport category.
Gut Toronto picked up a Bronze in the Entertainment for Music category for “The Last Timbit” for Tim Hortons. And over in Film Craft, Canada’s Bronze winners included FCB and Klick Health for their work with non-profits SickKids and Second Nurture, respectively.
The shortlists announced Tuesday morning were for Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Film and Luxury Lions. Canada was shut out of the Creative Strategy and Luxury Lions categories.
Follow us each day this week as we tally the Canadian finalists and medallists.
Shortlists:
Health & Wellness: 12
Print & Publishing: 2
Outdoor: 6
Entertainment: 5
Entertainment Lions for Gaming: 1
Entertainment Lions for Music: 2
Entertainment Lions for Sport: 9
Design: 1
Digital Craft: 3
Film Craft: 10
Industry Craft: 2
Direct: 13
Media: 14
PR: 9
Social & Creator: 9
Creative Business Transformation: 1
Creative Effectiveness: 3
Brand Experience & Activation: 8
Innovation: 1
Creative Commerce: 3
Lions:
Outdoor: 1 Silver, 2 Bronze
Health & Wellness: 1 Gold, 2 Bronze
Entertainment: 1 Silver
Entertainment Lions for Music: 1 Bronze
Entertainment Lions for Sport: 1 Silver, 2 bronze
Film Craft: 2 Bronze
Agencies:
Courage: 1 Bronze
Rethink: 3 Bronze, 2 Silver
VML: 1 Silver
Klick Health: 2 Bronze
FCB: 1 Gold, 2 Bronze
Gut Toronto: 1 Bronze
