Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.
Canadian agencies hit big on Day 3, winning nine Lions across Media, Direct, Social & Influencer and PR categories.
Claiming those Silver and Bronze medals were Rethink, Ogilvy / PHD, Critical Mass, We Are Social and Weber Shandwick. Their achievements brought Canada’s total Lion tally to 22.
The only shortlist the Cannes Lions festival dropped on Wednesday was for the Sustainable Development Lions. In it, one piece of Canadian work was nominated in the Climate Change sub-category: “Wildfire Watchtowers” by Publicis Canada and Rogers. The winners of the Sustainable Development category will be revealed at an awards gala on Friday of this week.
Follow us each day this week as we tally the Canadian finalists and medallists (below).
Lions:
Outdoor: 1 Silver, 2 Bronze
Health & Wellness: 1 Gold, 2 Bronze
Entertainment: 1 Silver
Entertainment Lions for Music: 1 Bronze
Entertainment Lions for Sport: 1 Silver, 2 bronze
Film Craft: 2 Bronze
Media: 4 Bronze
Direct: 1 Silver, 1 Bronze
Social & Creator: 2 Bronze
PR: 1 Bronze
Agencies:
Courage: 1 Bronze
Rethink: 4 Bronze, 4 Silver
VML: 1 Silver
Klick Health: 2 Bronze
FCB: 1 Gold, 2 Bronze
Gut Toronto: 1 Bronze
Critical Mass: 1 Bronze
Weber Shandwick: 3 Bronze
Ogilvy: 2 Bronze
Shortlists:
Health & Wellness: 12
Print & Publishing: 2
Outdoor: 6
Entertainment: 5
Entertainment Lions for Gaming: 1
Entertainment Lions for Music: 2
Entertainment Lions for Sport: 9
Design: 1
Digital Craft: 3
Film Craft: 10
Industry Craft: 2
Direct: 13
Media: 14
PR: 9
Social & Creator: 9
Creative Business Transformation: 1
Creative Effectiveness: 3
Brand Experience & Activation: 8
Innovation: 1
Creative Commerce: 3
Sustainable Development Lions: 1
