Silk & Snow taps Mosaic for experiential project
Mosaic is working on a new experiential project for Sleep Country subsidiary Silk & Snow, the Canadian grown home and lifestyle, bedding and mattress company.
The shop is developing a campaign that is scheduled to go live this fall, says Jef Moore, executive creative director and VP of creative at Mosaic.
“We’ve started working with them now on this one particular project that should run through October or so,” Moore says. “We’re hopeful to continue with them as their go-to experiential agency.”
Mosaic recently brought in former VML creative director Jeremy Richard and former Vibrant associate creative director Melanie Muto as associated creative directors. Muto will take a lead role on the Silk & Snow campaign.
And former Goods & Services senior designer Taylor Toth was also recently hired as Mosaic’s new senior designer.
Moore tells strategy that Mosaic is also planning to add two more junior designer positions.
Last month, Silk & Snow and Veritree launched a CSR initiative based designed around restoring B.C. forests.
Clockwise from top left: Hype director Brigitte Kenny, founder and lead strategist Erin Richards, influencer marketing specialist Adrienne St. Louis and influencer marketing manager Kayla Vaz.
Three clients and pair of employees brought on at Hype
Hype PR has added three clients, Right to Play, Giant Tiger and Protein Candy.
For Right to Play, the agency will work to elevate awareness for The Heroes Gala and International Day of Play initiatives.
On the Giant Tiger communications mandate, Hype is teaming up with Ottawa agency Banfield to drive influencer campaigns.
And the shop will work with Lifelong Crush to enhance visibility of the low-sugar, high protein snack Protein Candy through strategic media relations.
“We’re proud to bring our unique mix of cultural fluency and media expertise to new partners,” says Erin Richards, founder and lead strategist at Hype. “As we continue to grow, we remain focused on building lasting relationships and delivering work that’s highly customized, senior-led and results-driven.”
To support its expanding client roster, Hype has brought in Kayla Vaz in the role influencer marketing manager and Adrienne St. Louis in the role of influencer marketing specialist.
