[Top left to right: George Hobby, Grace Zhou, Jess Richards and Lindsay Page;
Bottom left to right: Jon Dick, Heather MacDonald, Travis Myers and Toby the dog; Photo credit: Melo Griffith]

Citizen Relations has promoted Lindsay Page to the role of EVP and head of strategy and added two new members of staff.

Page was previously VP of strategy at the firm, a role in which she served clients such as Molson, PepsiCo, Intuit TurboTax, Procter & Gamble and Amazon.

Before joining Citizen Relations in 2021, Page was a director of planning at Edelman, where she supported clients including Unilever, Becel, FedEx, Kellogg’s, Telus, HP, PayPal, Walmart and Shell.

Citizen has also added Jon Dick as a senior copywriter and Heather MacDonald as a senior art director.

Dick was most recently a senior copywriter with McCann Canada.

Throughout his career, he has supported account work for the likes of Wendy’s, Nissan, Melanoma Canada and Skip and has been recognized by the Cannes Lions, The One Show, Clios and Communication Arts.

MacDonald brings experiences at Sid Lee, Anomaly, Ogilvy and, most recently, Grey. Her career spans work in finance, CPG and non-profit and she has compiled accolades from Cannes, CMAs and the One Show.

The trio of moves come after Travis Myers and Jess Richards were promoted to creative director roles last year and junior copywriter George Hobby and junior art director Grace Zhou, two recent graduates of the Miami Ad School, were added to Citizen’s staff earlier in 2025.

“We’re not just hiring individual talent, but building a roster of complementary skills and perspectives that make us collectively better creatives,” said Citizen Relations CCO Josh Budd. “They embody the core characteristics we seek: good humans, good teammates and great creatives, proven by portfolios that show they aren’t afraid to swing hard.”

Earlier this year, the agency announced new business wins with Nespresso Canada, Nature’s Path North America and Jack Link’s Canada.