Owing to a surge in demand within the industry, strategy is extending the deadline for Brand of the Year and Marketer of the Year nomination entries until this Friday, June 25.
For Brand of the Year, strategy will be rewarding brands that delivered on high-level strategic executions – whether through repositioning, transformative marketing or long-term brand-building. Winners could include brands that have steadily evolved over the past few years, or newer disruptors with smart market plays.
Submissions should show how a brand’s efforts have elevated brand and business metrics, increased sales, market share or category leadership.
And for Marketers of the Year, strategy will be celebrating the leaders whose breakthrough campaigns or transformative leadership took their brand (or business) to the next level. Whether they drove internal culture shifts, launched successful new products, entered new markets or racked up impressive ROI, we want to hear about the individuals shaping the future of Canadian marketing.
If you work for, or with, a brand or marketer on the cutting edge of the industry, submit a 500-word case outlining how they meet the above criteria to strategy content director and editor Jennifer Horn (jhorn@brunico.com).
The editorial team will review all submissions and select the finalists, with the Brand of the Year winners profiled in strategy’s Fall issue and Marketer of the Year winners profiled in strategy’s Winter issue.