Covenant House’s headquarters in Toronto
Youth organization Covenant House Toronto picks Mekanism Canada
Covenant House Toronto, an organization that supports youth experiencing or at risk of homelessness and trafficking, has selected Mekanism Canada as its new creative and media partner.
In what Mekanism Canada calls the “initial project collaboration,” the shop will be tasked with leading the development of a new brand platform and province-wide campaign in Ontario to raise awareness of Covenant House’s effect on youth homelessness.
Mekanism Canada will handle strategic planning, creative development and media planning and buying.
“Helping amplify the voices and needs of young people is at the heart of this partnership,” Edith Rosa, SVP and general manager at Mekanism, said in a news release. “We’re honoured to bring our team’s creativity and compassion to a cause that truly matters and to deliver work that motivates audiences to act.”
The new campaign work is expected to launch next year.
Golin named AOR at Specsavers Canada
Interpublic Group agency Golin has been named public relations agency of record for optical retailer Specsavers Canada.
The partnership marks an expansion of Golin’s relationship with Specsavers, with the firms already in collaboration in the U.K.
Golin said it will work with Specsavers Canada to develop and execute PR strategies and drive brand awareness to reinforce the company’s position in the Canadian market.
The appointment comes at a pivotal time for Specsavers Canada as the company continues its expansion having grown to include more than 150 locations across the country.
Boston DMO picks DCI as its PR AOR
Meet Boston has appointed Development Counsellors International (DCI) as its agency of record in Canada for public relations, business events and travel trade.
Canada is a large international-travel market for the Massachusetts city, which is looking to deepen its connection with visitors from north of the border, according to a news release.
DCI will lead Meet Boston’s PR and travel trade efforts across Canada and will be working with local partners on campaigns and activations.
This spring, DCI, which operates out of New York, Los Angeles, Denver and Toronto, was named PR AOR for Tourisme Montreal in the Canadian market.
