Ben’s Original is rolling out two fast and convenient product innovations – Single-Serve Cups and an expanded Street Food line.

The innovations include a four-SKU Single-Serve Cup lineup and two new flavour additions to Ben’s Original Street Food, a line first introduced in 2024 and supported by “Real flavor. Real fast” in-store support and prominent signage highlighting the products’ 90-second cooking time.

Derin Bello, general manager at parent company Mars Food & Nutrition Canada, tells strategy that the innovations are a direct response to consumer demand for tasty, accessible and healthy meals that fit their busy lives.

“Canadian consumers have been clear … they want convenient meal solutions that don’t compromise on taste or nutrition,” Bello says.

There is a sizable retail component underway, with marketing assets rolling out in-store in the coming weeks.

“To bring the launch to life at shelf, we’re using new custom displays for the Ben’s Original Single-Serve Rice Cups and will have new shelf wobblers for the Single-Serve Rice Cups and Street Food,” Bello says. “These bold, vibrant displays in our signature orange and navy help grab shoppers’ attention and reinforce the Ben’s Original brand they know and trust.”

She adds that Mars will support the launch with national retailer activations and a new visual brand identity reveal, alongside a Canadian media campaign planned for mid-August.

Earlier this year, Ben’s Original launched its new global brand platform, Keep It Original, developed by agency partner T&P. Built on the idea of showing up “wherever life takes you,” the platform debuted with hero creative featuring a dynamic tracking shot that captures the brand’s role in busy, everyday moments.

Mars says a Canadian rollout of “Keep It Original” is planned for November and December, beginning with a social-first activation designed to engage its under-35 growth audience.

With support from WPP Media, a full roll-out across Canada will begin in 2026, spanning linear TV, programmatic connected TV (FEP) and social. Ketchum is providing PR support.

Finally, Ben’s Original is continuing its “Be an After School Hero” program in partnership with Food Banks Canada. From Aug. 15 to Sept. 30, $1 will be donated to Food Banks Canada for each purchase of Ben’s Original products, with a total commitment of $100,000.