Diamond lands XM mandate at OPG

Ontario Power Generation (OPG) has appointed Diamond Integrated Marketing as its new brand experiences agency of record.

In its new mandate, Diamond will lead the development of a nuclear information centre experience, along with additional experiential activations aimed at educating the public on power generation and the growing demand for energy, according to a news release.

Diamond will also produce work to assist with OPG’s recruitment efforts and support the organization in its role as an official supporter of the 2026 FIFA World Cup.

“Partnering with Ontario Power Generation to create experiences that spark excitement while offering meaningful educational opportunities is a challenge we’re thrilled to take on,” Diamond managing director Lorri MacDonald said in the release. “OPG plays a vital role in powering our province. We’re excited to explore new ways to share their story and build public enthusiasm for their leadership in clean energy.”

Diamond’s first work for OPG was launched on June 12 in Toronto, as the city marked its one-year countdown to the start of the World Cup.

Cineplex taps Clark Influence to work with Rec Room, Playdium

Clark Influence has a new partnership with Cineplex brands The Rec Room and Playdium. The shop will be taking the lead on social media, community management and influencer marketing for the brands for the remainder of 2025.

Clark will support Cineplex in its efforts to grow loyal communities, create engaging content and ensure that guests stay connected long after they leave the building, according to a news release.

“These are places that people love because they bring everyone together to play, laugh and share memories,” said Marie-Josée Cadorette, partner at Clark Influence. “Our goal is to carry that feeling into everything we do online through social, community conversations and meaningful creator partnerships.”