(from left to right: Laurent Ezekiel, Cindy Rose and Devika Bulchandani)
Global leadership moves made at WPP
WPP made a series of leadership moves on Friday, with Devika Bulchandani announced as WPP COO, Laurent Ezekiel named global CEO of Ogilvy Group and Floriane Tripolino appointed as CEO of WPP Open X.
As COO, Bulchandani will be responsible for commercializing services and solutions across WPP worldwide, according to a news release. She will work closely WPP agencies to leverage capabilities and geographical reach, while overseeing the country managers, global growth teams and global client leaders.
Ezekiel will oversee the Ogilvy Group’s global business across integrated marketing capabilities that include advertising, PR, social and influence, customer engagement and consulting and health.
Ezekiel was also named executive sponsor for WPP Open X, the bespoke agency team dedicated to working with the Coca-Cola Company.
He had most recently been serving as CEO of WPP Open X after helping secure the industry’s largest-ever global marketing agency partnership with Coca-Cola in 2021. This network-to-network partnership was designed to support the soft-drink maker’s marketing transformation across more than 200 brands in 195 countries.
As CEO of WPP Open X, Tripolino will be responsible for building upon the model established in 2021 and continuing to help scale advanced data and AI solutions, according to the release. The appointment comes after Coca-Cola and WPP renewed their global marketing partnership in May.
For the past four years, Tripolino led the Nestlé account as WPP expanded its media footprint with the brand.
Cindy Rose officially succeeded Mark Read as WPP CEO on Sept. 1 after being appointed to the position in July.
Mosaic Canada names new senior VP
Paul Curtin is Mosaic Canada’s new SVP.
Curtin makes the move to Mosaic after nearly a year and a half under contract working in growth, investments and operations at Direct Focus.
Previously, Curtin served as the general manager at media production hub Makers from January 2018 to November 2023 after spending more than six years as VP of account services and business development at Grey Canada.
At Grey, Curtain worked with partners including HSBC, Pfizer, Post Foods, Bacardi, the Government of Ontario and more.
Curtin also has experience as a consultant and held a managing partner position at digital and creative innovation agency Birthplace.
ICA introduces head of effectiveness
The Institute of Canadian Agencies (ICA) has appointed Paul Tedesco as its first head of effectiveness.
Tedesco will chair the ICA’s new Marketing Effectiveness Council, which is scheduled to launch in January with a mandate to bring together agencies, brands and academic partners to advance best industry practices across Canada.
Tedesco has 25 years of experience in CRM, digital, data and analytics and has held senior management positions at Omnicom-owned agencies Proximity and TrackDDB. He also serves as an industry professor at McMaster University’s DeGroote School of Business, where he teaches MBA and EMBA courses on customer value creation, data and analytics.
He also serves on the advisory board of McMaster’s digital transformation research centre.
In his new role, Tedesco will support ICA members and clients through effectiveness training, certification, participation in the Effie Canada Awards and the adoption of measurement practices, according to a news release.
