Burson hires an SVP, group creative director

Shauna Roe is starting a new position as SVP and group creative director at Burson.

Roe moves to Burson after more than a year and a half in the director of communications role at Dodgeball Canada.

In past agency-side roles, Roe held associate creative director and VP, creative director titles during close to 4 1/2 years at Edelman, served as an associate creative director and senior copywriter for Leo and as a copywriter at Saatchi & Saatchi.

Throughout her career, Roe has worked on campaigns for brands including Dove, Advil, Metrolinx and IKEA.

Former Sid Lee creative joins Saatchi & Saatchi Canada

Binoy Zuzarte has joined Saatchi & Saatchi Canada as an associate creative director as the agency continues to bolster its creative leadership.

Zuzarte previously served as an associate creative director from May 2022 to May 2024 at Sid Lee. At Wunderman Thompson, which merged with VMLY&R in October 2023 to become VML, he worked at the agency’s offices in London, England, as a senior copywriter from January 2018 to February 2022.

During his decade-plus career in Canada and Britain, Zuzarte has worked for global and national brands including Tim Hortons, Chevrolet, Nestlé, UEFA Champions League and Specsavers.

He has contributed to campaigns that have earned recognition from the Effies, CMAs and Applied Arts.