(From left to right: Deena Archibald, Mike Appleby, Sara Terwindt, Mary Claire Barlow, Jonathan Cafarelli and Anna Ira with Remy the dog)Lifelong crush bolsters talent roster
Independent agency Lifelong Crush is scaling up its staff with a series of new multi-disciplinary hires across departments.
Mike Appleby joins as creative director, bringing with him a background that spans both indie and network shops. He most recently handled associate creative director and copy duties at Razorfish where he built a portfolio of work for clients like McDonald’s, CBC, the Junos, Walmart, Jeep, Cadillac Fairview, RBC and TD.
Anna Ira joins Lifelong as strategist after a one-year stint with Tadiem’s The Combine division. The Canne Young Lions winner combines experience in the areas of engineering, UX and product design.
Mary Claire Barlow brings a mix of operational rigor and agency know-how from shops such as Zulu and Red Urban (DDB) to her creative operations manager position at Lifelong.
On the production side, Deena Archibald joins Lifelong as an integrated producer, bringing 15-plus years of end-to-end production experience. Archibald previously held the director of production title at Grey Canada.
Additionally, Jonathan Cafarelli and Sara Terwindt are joining Lifelong’s client business team as account supervisor and account executive, respectively.
The shop says the additions represent continued growth momentum and come on the heels of recent wins that include projects and partnerships with Canadian Women & Sport, M&M Food Market, Nature’s Way, Pancreatic Cancer North America, Peace Collective, Protein Candy and World Wildlife Fund.
72andSunny folding Toronto’s Forsman & Bodenfors into Creative Collective
72andSunny’s recently launched 72andSunny Creative Collective will include Forsman & Bodenfors’ Toronto and Singapore offices. Both offices aim to strengthen 72andSunny’s North American and Asia Pacific presence.
The launch means the Toronto and Singapore offices will now work alongside 72andSunny’s offices in New York, Los Angeles, Sydney and Amsterdam. Forsman & Bodenfors’ European offices, meanwhile, will retain that agency’s name and reportedly focus on those regional markets and global clients.
The Creative Collective also brings Toronto-based agency Bruce Mau Design under the 72andSunny umbrella, as well as L.A.-based production company Hecho Studios.
Justine Armour, global CCO at Forsman & Bodenfors based in New York City, will now be the Creative Collective’s international CCO.
Former head of comms at Indeed unveils the Spox Agency
After more than 15 years in communications and public relations, Madi Secareanu is branching out with the launch of PR shop the Spox Agency.
Secareanu has built her career helping global brands and leaders tell stories in categories including lifestyle, retail, tech, consumer brands and entertainment.
She was most recently Indeed’s head of PR and communications for Canada and Latin America, a role in which she was responsible for overseeing media relations in partnership with marketing, corporate PR, content and events teams.
Secareanu tells strategy that her focus at Indeed included product launches, new market entries, communications for the Workopolis acquisition, celebrity partnerships, brand PR and more.
Prior, Secareanu held a communications lead role at Staples Canada.
-With files from Jonathan Russell
