N.L. tourism mandate returns to Target

Target has renewed its long-term partnership with Newfoundland and Labrador Tourism.

The agency based in St. John’s, N.L., won the contract, which is renewable for up to five years, after a public procurement process. It has held the partnership with N.L Tourism since 2005, according to a news release.

Target president Catherine Kelly said the shop is proud of the work it has developed over the past 20 years to help build one of the most successful DMOs in the country.

In January, Target and N.L. Tourism appealed to visitors looking for a more human connection with the launch of “The Reason” campaign.

And last year, the agency garnered attention by responding to a condescending Super Bowl spot by Expedia-owned vacation rental brand Vrbo, which portrayed the picturesque province in a less-than-favourable light.

Newfoundland Power selected Target as its creative AOR in April.

Sunnybrook Foundation selects Talk Shop for PR duties

Indie communications firm Talk Shop has been chosen as the public relations AOR for the Sunnybrook Foundation.

The Toronto-based agency will be responsible for boosting awareness of the non-profit organization’s initiatives through thought leadership and media relations, building community engagement and ensuring consistent storytelling that reflects the importance of philanthropy in health care, according to a news release.

“We’re thrilled to partner with Talk Shop to share these stories in ways that resonate deeply with our supporters,” said Christina Topp, VP of marketing and community engagement at Sunnybrook Foundation. “Talk Shop stood out for their strategic thinking and collaborative approach, and we’re excited to work with a team that understands how to connect our story with audiences in a meaningful way.”