Whirlpool makes a promotion
Jacqueline Probert is starting a new position as senior brand marketing and experience lead for Canada at Whirlpool.
Her team will be responsible for defining and executing the brand and consumer experience strategy for the Whirlpool Canada portfolio of major domestic appliance brands including JennAir, KitchenAid, Maytag, Whirlpool and Amana.
Previously, as Whirlpool’s brand lead of mass brands, her role was to oversee the overall strategy, vision and growth of the company’s portfolio of mass brands including the Whirlpool flagship, Maytag and Amana.
Probert also held the role of
Former Rethink strategist joins Nestlé
After close to 10 years working with creative agencies, Julia Belouis is starting a new challenge by joining the Montreal-based Nestlé Nespresso marketing team as brand and content manager.
Formerly a senior strategist with Rethink, based out of Vancouver, Belouis’s duties at the agency included leading global strategy and creative work for Destination Canada alongside agency partners such as Initiative and others.
She also worked on key accounts such as Lactalis (Olympic and Krema), Purdys and Mr. Lube.
Before joining Rethink, Belouis served as a senior strategic planner at Taxi for its Rogers account, based in Toronto. She also handled work for clients such as Rogers, Fido and Volkswagen as a strategic planner for Taxi in Montreal.
Popeyes makes a promotion
Taylor McKibbon is starting a new position as manager of marketing communications and social for Popeyes Canada at Restaurant Brands International.
McKibbon previously worked in the role of senior analyst of marketing execution and communications at Popeyes Canada.
Agency-side, McKibbon worked for Talk Shop, most recently as an account manager.
