Omnicom Group said this week that it expects its acquisition of Interpublic Group to go through next month as it reported revenue gains and a profit slump for the third quarter of fiscal 2025.
In the Tuesday’s earnings call, chairman and CEO John Wren provided an update on the proposed acquisition of Interpublic Group (IPG), saying the company is excited to close the transaction soon.
The European Union is the final jurisdiction needed to greenlight the takeover, and Omnicom expects to be granted approval for the acquisition, which is worth approximately $13.5 billion USD, in November.
According to Wren, the combined offering would form “the world’s leading marketing and sales company.”
The holdco and parent of agencies such as BBDO, DDB and TBWA, reported Tuesday that net income for the decreased $44.6 million USD, or 11.6%, compared to the third quarter of 2024, while revenue increased $154.5 million USD, or 4.0%.
Organic revenue growth was 2.6%.
Organic growth by discipline in the third quarter of 2025 compared to the third quarter of 2024 was as follows: 9.1% for media and advertising, 2.0% for execution and support, and 0.8% for precision marketing, partly offset by declines of 1.9% for health care, 7.5% for public relations, 17.7% for experiential and 16.9% for branding and retail commerce.
Creative was impacted by lower levels of project work, Tuesday’s report said, while the decline in PR, was in part due to U.S. election timing. Health care was negatively affected by European and U.S. declines.
According to Omnicom, branding and retail conditions thanks to poor market conditions. Experiential was down as expected, compared with last year’s Olympic year.
Other North American business, which includes Canada, saw an organic growth decline.
In third-quarter revenue by sector, pharma and health and food and beverage, consumer products and tech held steady, year over year, while financial services and travel and entertainment edged up slightly.
The company “continues to win business” it says, with American Express, White Castle, Porsche, Bayer and Paramount among the key wins by Omnicom-owned agencies.
According to Wren, the integration team is currently preparing Omni+, a next gen marketing operating system, integrating data systems, which will have an official launch at CES 2026. The collective intelligence will provide intuitive experience for clients and brands, Wren said.
Key part of the new OS, is its “generative AI layer.”
Holistically, Omnicom says that for an unnamed automotive sector client, one of its teams used AI throughout entire pitch process, creating concepting, customer journey, production and other facets.
The company also says its health group is “rewriting” how drug launches are being done through an AI-first lens.
