Agency News: 123w joins ICOM, Humanise Collective teams with Nascent

(Image credit: 123w LinkedIn)

123w joins ICOM network

ICOM has welcomed One23West (123w) to the fold, with the Vancouver- and Toronto-based shop joining the global network of independent marketing and communications agencies.

“Our connection with [the agency] started a few years ago during a global pitch—and never really ended,” said Emma Keenan, ICOM President and CEO. “We’ve stayed in touch, admired their work, and watched the agency grow. From our first official conversation, it was obvious: our values, spirit of collaboration, and shared ambitions were aligned.”

“We’re excited to join ICOM because this isn’t just about expanding reach, it’s about shared uplift,” says Scot Keith, Founder and CEO of 123w. “We look forward to learning from some of the world’s smartest independent agencies, adapting new methods into our craft, and contributing back to help others raise their game.”

Humanise forms alliance with Nascent

Humanise Collective has formalized a strategic partnership with Nascent, a Toronto-based digital consultancy.

According to the release, the alliance brings together “founder-driven teams who share a common perspective: people who have built businesses are uniquely equipped to help other leaders grow theirs.”

The move combines Humanise’s leadership in strategy, design, creativity and communications, and Nascent’s leadership in digital strategy, product design and engineering.

Both companies will reportedly remain independent while collaborating on select mandates where their complementary strengths create tangible results.