Nortera has acquired Green Giant and Le Sieur brands in Canada from U.S.-based B&G Foods.

While Nortera has been the exclusive producer of Green Giant and Le Sieur in Canada for 30 years, the transaction brings the two frozen and canned vegetable with decades of history under Canadian ownership.

The Green Giant products complement Nortera’s existing portfolio of brands, which include Arctic Gardens and Del Monte, which is licensed by Nortera for the Canadian market.

“With decades of expertise as the trusted manufacturing partner behind the Green Giant and Le Sieur brands in Canada, this acquisition ensures that these iconic brands, long produced in Canada, are now also locally owned,” Nortera CEO Hugo Boisvert said in a news release. “The acquisition marks a strategic milestone, positioning Nortera to innovate and diversify in the increasingly competitive Canadian food marketplace, while continuing to make the benefits of vegetables accessible to as many Canadians as possible.”

In a release, Casey Keller, president and CEO of B&G Foods, the company behind Crisco, Dash and Weber sauces and seasonings, said that the decision to offload the assets marks a milestone in its continuing efforts to divest brands and product lines that are non-core to its long-term strategy.

B&G Foods expects the sale to close during the fourth quarter of 2025 or the first quarter of 2026, pending regulatory approval.

According to an IBIS World market research report, in the coming five years, demand for plant-based frozen foods in Canada is anticipated to grow substantially, thanks to changing lifestyles. The category as a whole, has experienced recent growth with revenue rising at a compound annual growth rate of 0.7% over the past five years.

Nortera’s Canadian operations include eight facilities with a total headcount of 2,100 employees and partnerships with 400-plus local producers.

The Green Giant and Le Sieur brands will continue to be produced at Nortera’s facilities in Tecumseh, Ont., Lethbridge, Alta., and Saint-Denis-sur-Richelieu, Que., where Nortera this month announced plans to upgrade facilities with a $28 million investment.

In February, the CPG maker launched a $25 million, 100,000-square-foot expansion in Middlesex County in Ontario.

According to the news release, Nortera is also strengthening and consolidating its partnerships with more than 100 growers and suppliers, “securing local agricultural networks and supporting food sovereignty in Canada.”