Couche-Tard promotes senior marketer for Eastern Canada

Cynthia Moscato has been promoted to marketing and food director for Eastern Canada at Couche-Tard/Circle K.

Moscato joined the C-channel company as a marketing project manager in 2015 in Western Quebec, moving up the ranks to more senior positions in point-of-purchase and brand management roles for Eastern Canada.

Prior, she worked for Laval-based portable and modular display company Nomadic Display as a marketing project manager and sales and marketing coordinator.

MMFA names new marketing director

Stacey Masson is joining The Montreal Museum of Fine Arts (MMFA) as its director of marketing and communications.

Reporting to the Museum’s director, Masson will develop and oversee the implementation of the marketing and outreach strategy with the aim to strengthen the MMFA’s position as a major player in Montreal’s cultural scene and the international museum scene.

Backed by a team of more than 30 employees, she will be tasked with increasing visitor numbers and generating independent revenue streams for the Museum.

In 2022, Masson was hired to lead the marketing and communications teams at the YMCAs of Québec.

Agency-side, Masson served as Cossette’s VP of marketing and communications.

GM makes pair of moves

Luarent Pham is GM’s new regional marketing manager for Eastern Canada for Buick and GMC.

Previously, Pham was Cadillac’s sales and marketing manager for Eastern Canada.

Agency-side, Pham was social media manager for Hashtag Media, prior to joining the automotive sector.

Alexa Kelly, ex-North Strategic Public Relations senior account manager, is joining GM as social media and influencer marketing specialist.

Kelly joined North Strategic as an account coordinator. At the shop, she supported communications efforts for the likes of Folgers, Amex, Sobeys and NorthStar Bets.