Google Search Honours Awards 2025 host, account executive at Google Canada, Darren Chiu, kicks off the celebration at Evergreen Brick Works on November 13th.

On November 13, Canada’s brightest minds in performance marketing came together for A Night Among the Stars – the third annual Google Search Honours Awards, which celebrated innovation, creativity and AI-powered excellence. The Google Search Honours Program celebrates advertisers and agencies finding new ways to drive transformational business impact with AI-driven Search marketing.

The 2025 awards program recognized six gold winners from a competitive pool of 25 shortlisted submissions. The winners spanned three key awards categories: Measurement & Analytics Leadership, Performance Marketing Excellence (across both mid-sized and large organizations), and AI Top Honours, which included the pinnacle achievements of AI Agency of the Year and AI Marketer of the Year. New this year, four Rising Stars were also recognized for their exceptional progress.

Today’s marketers are working in a highly intricate and interconnected world, where consumers are searching, streaming, scrolling and shopping all at once. The awards shine light on how Canada’s top brands and agencies are using AI-powered Search tools to make sense of that complexity, turning insight into performance and creativity into measurable growth.

This year’s winners proved that when human insight and AI come together, we can push the boundaries of what’s possible. From smarter measurement to creative experimentation, each honouree demonstrated how AI-powered Search tools can unlock new ways to connect with customers and drive results that matter for businesses.

“We’re seeing real business transformation in Canada,” said Matthew Rivard, director of strategy and product acceleration for Google Canada. “Marketers who integrate AI deeply into their strategies report 60% greater revenue growth and are adapting to consumer trends about twice as fast. The marketers leading this change are the ones pairing data and AI tools with imagination to deliver real results.”

Watch all the Google Search Honours highlights here:

And this year’s winners are…

In the Measurement & Analytics Leadership category, Senville and agency partner SEOCircle earned Gold among mid-sized organizations for their smart use of first-party data. Through geo-based experiments, they identified regional differences in campaign impact and turned those insights into meaningful revenue growth.

Senville and agency partner SEOCircle accepting the Measurement & Analytics Leadership Award.

For large scale organizations, Lululemon Athletica won Gold for leveraging AI to maximize the impact of their first-party data. This advanced approach allowed the brand to drive growth by translating strategic insights – covering market trends and customer purchasing behaviour -across the entire customer journey, leading to a standout success story in omni-channel Search revenue and new customer acquisition.

Lululemon Athletica accepting the Measurement & Analytics Leadership Award.

When it came to Performance Marketing Excellence, Sun Life Canada and agency partner Noise Digital captured Gold among mid-sized organizations. The 160-year-old financial services brand proved that heritage doesn’t have to hold back innovation by replacing legacy systems with an AI-driven approach that united teams and delivered exceptional results.

Sun Life and agency partner Noise Digital accepting the Performance Marketing Excellence Award.

Arc’teryx (Amer Sports) earned Gold among large-sized organizations for solving one of marketing’s oldest challenges – seasonality. The brand launched the first weather-triggered Performance Max campaign, inclusive of generating real-time creative assets to match the local weather, turning every forecast into an opportunity for growth.

Arc’teryx accepting the Performance Marketing Excellence Award.

In the highly anticipated AI Top Honours category, Adviso was named AI Agency of the Year for delivering unique solutions and profitable business growth for multiple clients. They successfully shifted measurement focus to profit (vs. revenue), built custom AI tools and teams, and executed hyper-local and personalized campaigns, resulting in a scalable approach with AI embedded across the entire workflow.

Adviso accepting the AI Agency of the Year award.

The top honour of the night was awarded to Arc’teryx, taking home AI Marketer of the Year for its bold experimentation with Google AI to boost engagement during off-seasons. They drove significant business growth and transformational impact by successfully building a trusted data ecosystem, pioneering full-funnel AI tactics, and developing a culture of AI fluency and cross-functional collaboration.

Arc’teryx accepting the AI Marketer of the Year award.

Finally, this year brought a new addition: the Rising Star Awards, which celebrate organizations that have made exceptional progress in their AI evolution. Four Rising Stars were chosen to represent a new generation of Canadian marketers who are pushing boundaries and redefining what’s possible.

A huge congratulations to all of this year’s winners!

More details about the next Google Search Honours Awards cycle will be available in early 2026. Until then, the 2025 winners stand as proof that technology and human insight can shape the future – helping Canadian brands grow in the moments that matter most.

Photography by Uptown Media and videography by Plot

¹Source: BCG article