Always testing the limits of fund-raising marketing impact, SickKids continues to raise the bar by finding new ways tech can boost its track record of out-performing goals. SickKids digital marketing director Aaron Davis and head of data sciences Rishie Singh share their approach, where they see future opportunity, and how to pull it off within budget limits.

Aaron Davis

Director, Direct & Digital Marketing, SickKids Foundation

Rishie Singh

Head of BI & Data Sciences, SickKids Foundation