AToMiC is about advertising, technology, media innovation and creativity. In other words, it’s about the future. On Oct. 4 at the Kool Haus in Toronto, some of the brightest minds in the biz gathered to impart their knowledge. Then in the evening, the AToMiC Awards celebrated Canadian programs that are truly forward-thinking. We’ve got all the behind-the-scenes pics here.

Click here to view the full photo spread as a PDF.