Leo Burnett looks internally for a new managing director

Leo Burnett Canada is promoting industry veteran Natasha Dagenais to managing director.

The new role will give Dagenais increased responsibility to lead Leo Burnett’s rapidly growing business. She first joined the agency in 2003, and was most recently the agency’s SVP and head of account management.

“[Dagenais] has played a key role in leading growth on some of our biggest client relationships and has always been a champion for ideas that deliver human value,” says Ben Tarr, president, Leo Burnett Group Canada. More recently, she helped shape the vision for Leo Burnett’s repositioning to a creative consultancy here in Canada, and will continue to evolve this vision in her new role.

Dagenais’ experience spans across a wide range of marketing disciplines, clients and categories, from IKEA and Canadian Tire to Procter & Gamble, TD, and not-for-profit organizations including Raising the Roof. Beyond holding senior account roles during her time at Leo, Dagenais was responsible for leading the development and growth of Leo Burnett Design.

Faulhaber wins AOR duties for Levi’s

Faulhaber Communications has been appointed AOR for fashion denim brand Levi’s.

The communications agency team will manage media and influencer relationships, digital campaigns, events and partnerships.

Rethink, Zulu Alpha Kilo top One Club global rankings

Rethink was ranked sixth on the independent agency rankings and 22nd on the global agency list. Close behind was Zulu Alpha Kilo, which ranked seventh on the independent rankings and 24th on the global rankings.

The rankings are based on performance in The One Club’s portfolio of award programs. Rethink earned 250.5 points across 22 entries to The One Show, while Zulu earned 237 points across 21 entries to The One Show and ADC.

Other Canadian agencies ranked in the top 50 on the independent lists include Paprika, which was ranked 25th (58 points across 6 entries to The One Show, ADC and TDC Awards); Bensimon Bryne/Narrative/OneMethod, which ranked 35th (36 points across eight entries to The One Show); and No Fixed Address, which ranked 49th (18 points across seven entries to The One Show). On the global list, FCB/Six ranked 46th (111 points across 10 entries to The One Show and ADC).