To win in today’s increasingly complex content and media landscape, brands cannot go it alone. Working with agencies, tech providers and specialty shops that bring new skill sets to the table has only become more critical to meeting consumers’ evolving needs.

How brand partners help achieve that is changing, in terms of the tech and data deployed, the insights at play, and the channels and methodology used to connect with consumers. But the end goal remains the same: deliver relevant content to the right audiences in the most effective context.

The New Collaborators report looks at successful brand partnerships and programs that point to how brands are making use of new solutions, ranging from tech-enabled to social-powered.

Between Bell Media Brand Partnerships bringing a 360-degree view to content solutions, Salt XC dropping commerce-driven experiences using first-party data and digital media, and Automated Creative using AI to bridge the gap between content production and analysis, read on to see the potential of collabs.

The New Collaborators 2023:

Salt XC: Harnessing tech to drive performance
Automated Creative: Uniting creative and media to learn which ads work and why
Bell Media: Content collabs powered by top media platforms and talent