NielsenIQ rebrands to NIQ
Consumer insights firm NielsenIQ will now be known as NIQ, following a rebranding.
“The new brand identity balances our legacy and our future as the leader in consumer intelligence,” says Tracey Massey, COO at NIQ. “In 1923, our company created the concept of market share, and now, with our investments in omnichannel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win.”
NIQ specializes in consumer insights and research, particularly in the areas of fast-moving consumer goods and retail. The company was created in 2021 when Nielsen spun off and sold its Global Connect division to Advent International; the new move further differentiates NIQ from its former parent company, best known for its audience and media measurement offering.
Craft announces four client wins
Toronto-based PR agency Craft Public Relations has picked up four new clients.
Canadian snack brand MadeGood has chosen Craft as its PR partner in English Canada, leading media and influencer engagement strategies to help bring to life the brand’s purpose of “making life better together.”
Baycrest has tapped Craft to lead media relations for The Mattamy Homes Bike For Brain Health, the fundraising ride on Toronto’s Don Valley Parkway and Gardiner Expressway. The event is returning for its second year on Sunday, June 4, 2023.
The Power Plant Contemporary Art Gallery has also selected Craft to support with media and influencer relations for its 2023 winter, summer and fall seasons. Finally, the agency is also tackling PR for Breathe Right nasal strips.
1Milk2Sugars retains its PR mandate with Beiersdorf Canada
Beiersdorf has renewed its PR AOR mandate with PR agency 1Milk2Sugars for another five years, setting the stage for a 12-year partnership between the shop and the maker of Coppertone and Nivea.
Beiersdorf’s decision followed an extensive RFP process that ran from August through November of last year. Selected among 12 competing agencies, 1M2S says it was re-hired by the conglomerate for its thorough understanding of the skincare category, its bilingual expertise, its integrated PR tactics and its track record for ROI.
Redshift adds a handful of new clients
Vancouver-based Redshift Collective is adding four new clients.
The agency was brought on for launch strategy, branding and web design for ClearCar, a new-to-market used car platform. Tallbridge Capital selected the Redshift team to help shape its entry into the private equity real estate market, with the agency working on strategy, visual design and website development.
The agency is also working with Hotel Blu, part of the Mayfair Hotels and Resorts, to revitalize its guest experience strategy. Finally, Vancouver property development management firm Williams Management selected Redshift to create its brand story and online client experience.
