Touché!
Company Info
The Work
Sea-Doo asks, wouldn’t it be nice to find your water?
Sport Chek creative celebrates elite and everyday athletes
Canadian Tire dreams of sports glory for female athletes ahead of Paris 2024
Via Rail and Cossette break down creative behind “Nobody Knows” campaign
In the News
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How Sport Chek is enforcing its holiday message with a former NHLer
Sport Chek is tapping the humorous side of former NHL enforcer Kevin Bieksa to put a new twist on the ...
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Chopped Leaf adds Lassonde products to appeal to young families
The QSR is the first to include the brand-new SunRype snacks on its menu.
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New Establishment Media: Nikolas Paradis makes BRP’s media dollars go further
The Touché! digital team lead introduced tech to a system that desperately needed it.
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Sport Chek positions itself as a gift-giving destination
The sporting goods retailer, with new agency partner Cartier, is leaning into the holiday season.
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Guinness makes magic with new non-alc brew
The Diageo brand is hosting events with an illusionist and using vending machines to get people to taste the product.
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LG2 takes a pair of Grand Prix at the Idea Awards
Rethink, Principal, Touche! and Cossette were also among the big winners at the show for Quebec's ad industry.
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Performance Art wins Grand Prix at 2023 SIA Awards
Rethink also walked away with 16 Golds wins at the awards recognizing the best shopper and activation work.
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Eight Canadian nominees shortlisted for Campaign’s Global Agency of the Year
This year's contenders span creative, media, PR, DEI and individual categories.
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2022 Media AOY Bronze: Touche drives innovation through data
Touche isn't just adapting to innovations in media: it wants to lead them.
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Touche!’s Oumaima Tahiri’s fresh approach to media
How the media strategist helped client Mark’s from losing brand awareness.
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2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is now looking to trigger conversations on social.
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Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
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How Avocados from Mexico evolved its versatility message
The category leader is driving consumption by inspiring shoppers with more occasions.
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Here are the 2020 Media Agency of the Year winners
This year, it's Touche!, PHD and UM that have earned top honours in the media discipline.
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2020 Media AOY Gold: Touche! is still all about creativity
The agency's focus has given clients innovative solutions to specific problems.
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How Sport Chek is preparing for the winter
The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.
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Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
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Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
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2019 Agency of the Year: Media
Dig into the profiles behind the winning agencies and their investment strategies.
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2019 Media AOY Bronze: Touche!’s people-based planning
How the media agency is using its data source platform Omni to change the way it looks at media.
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Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
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Lg2 renews Hydro Quebec mandate
The agency has been signed to another three-year term as AOR, once again teaming with Touche on the pitch.
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Media AOY Gold: Touché builds on tech and talent
"Embracing change" is now at the core of the media agency, which has offices in Montreal and Toronto.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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Desjardins puts accounts into review
Current agencies Lg2 and Touche! will be invited to participate in the RFP.
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Cannes 2018: Canada’s win count up three Media Lions
Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.
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Cannes 2018: Canada bags four data-driven Lions
Creative Data winners FCB/Six and Touche share secrets on how to win a medal in Cannes.
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Up to the Minute: The One Show’s Canadian judges
Plus, 1Milk2Sugars wins Artis, Match adds to its experiential team, and more news you may have missed.
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Sports Experts can tell if you take the easy way
The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.
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2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
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Agency of the Year 2017: Going for Gold
Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.
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MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
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Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
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Alain Desormiers’ really big startup
Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.
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AToMiC 2017: Messing with media
Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.
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Shopper Innovation Awards: When banner ads stalk for good
The Canadian Safe School Network made its point by turning its ads into bullies.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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Keurig heats up the competition
The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.
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Metro Ontario’s year of going local
The grocer focuses on food and music, aligning its sourcing strategy with Canada's 150th birthday.
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Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.
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Check it out: Frank + Oak’s blast from the past
New online spots showcase the brand's (debatable) role in history.
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Cannes 2016: Jam3 wins Cyber Gold with MTV
Canadians picked up Lions in Creative Data and Media, but didn't make the cut for Innovation or Mobile.
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Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
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Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors' playoff run.
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Check it out: Canadian Tire takes customers to school
The retailer pushes its MasterCard rewards with a new spot focused on math basics.
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Canadian Young Lions finalists announced
Meet the creatives and marketers competing to represent Canada at Cannes.
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Why Canadian Tire is giving print another go
The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.
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Canadian Tire takes its tools on tour
The retailer takes its Maximum product line across the country to get it in the hands of professionals.
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Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.
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Canadian Tire’s content-heavy Christmas
The retailer zeros in on its active family target with a new influencer partnership.
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Leo Burnett repeats as Agency of the Year
DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.
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MAOY Gold: Touché!’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
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Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo's and even a celebrity chef.
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Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
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Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.
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Hydro Quebec picks Lg2 and Touche!
After a competitive review, the utility renews its relationship with the agencies.
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Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
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Nutella hits the road
The brand's latest experiential play takes celeb chef Stefano Faita on a food truck tour.
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Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
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Taxi wins Cogeco business
The agency was chosen for its "deep understanding" of the cable co's industry.
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Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
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Woods Canada looks for trailblazers
The outdoor equipment co's new social push is all around finding its next brand ambassadors by offering them a dream job.
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CASSIES Gold: Canadian Tire breaks records from a cold start
The retailer brought a new meaning to winter in Canada with its "Ice Truck," while driving car battery sales.
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CASSIES Silver: Canadian Tire celebrates unsung heroes
Aiming to connect athletes to people, Jonathan Toews and a cast of "everyday heroes" took centre stage in "Team Photo."
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Advertising goes soul-searching
CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.
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Media Directors of the Year: Courtemanche and Warring tie for tops
We couldn't pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.
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MAOY Silver: Planning for success at PHD
The agency breaks down the barriers in its approach to media.
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P.K. Subban hearts Boston (Pizza)
With the Canadiens playing the Boston Bruins, the restaurant chain tapped its newest spokesman for some lovin'.
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Canadian Tire makes an ice truck
The company took the saying "as cold as ice" to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
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Cossette wins Via Rail
The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.
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Media Director of the Year and Next Media Star
Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.
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Allegra finds a point of differentiation
The brand is changing creative gears with a new campaign that focuses on what allergy sufferers could miss out on.
