Arterra Wines Canada
Company Info
The Work
Arterra brings Nic Laloux to life with a scavenger hunt
Inniskillin takes cues from Hollywood
In the News
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Marketers on the Move: Cisco names Canada marketing leader
Also, Arterra Wines Canada makes senior marketing promotion.
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People Moves: Arterra promotes marketing executive
Plus, Zulu Alpha Kilo names an ACD.
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Surf’s up for Nicolas Laloux and Svelte
Arterra Wines is trying to make waves in Quebec with retail theatre.
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Arterra takes Maison Ladore wine to Quebec grocery
The Cassandra Loignon-led lifestyle brand is aimed squarely at young women.
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Growers celebrates 100 years with a rebrand and a card game
Arterra's biggest support for the cider brand in recent years is focused on promoting friendship and energizing it across on-trend beverage categories.
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The Big Quit
How marketers and advertisers are combatting turnover by reimagining the future of work.
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CMO Council: What’s next in innovation?
From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.
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View from the C-Suite: ‘Unleashing’ creativity in the wine business
Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.
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CASSIES Silver: Bu targets the sommelier
DentsuBos launches a premium brand by appealing to wannabe wine experts.
