Marie-Claude Lachance, president of Bleublancrouge Canada
New senior leadership at Bleublancrouge and Humanise Collective
Marie-Claude Lachance has been named president of Bleublancrouge, the Montreal and Toronto-based shop best known for its work with Desjardins Financial.
Lachance has also been appointed senior vice president of integrated strategic solutions for Humanise Collective, the group of eight indie shops that includes Bleublancrouge, The Garden, Glassroom, Field Trip, L’Institut Idée, Tulipe, BrandBourg and GSM.
Most recently, Lachance was the VP and business lead at Cossette, based out of Montreal. Previously, she was a 15-year group account director with Cossette.
Joe Nanni, the new CCO of Community Agency
Community ups Joe Nanni to CCO
Community Agency has promoted Joe Nanni to chief creative officer to oversee the shop’s creative teams across departments.
Nanni was most recently the agency’s VP and executive creative director, working on a client roster that included Canadian Tire Jumpstart, Nestle and Bacardi.
Recent Community work includes bringing clothier Psycho Bunny to life at the National Bank Open and recruiting music lovers into Bet99 through “Live Music Prop Bets.”
Nanni previously served as creative director with Corus Entertainment.
Brian Morrison, associate creative director at Cossette
Cossette adds an ACD
Brian Morrison has joined Cossette as an associate creative director.
This marks a return engagement to Cossette for Morrison; he served as senior copywriter for the shop briefly in 2021.
Most recently, Morrison was a senior copywriter at Arrivals + Departures, a post he held for nearly three years. He was also a copywriter at No Fixed Address for two years.
