Jackman Reinvention, the “retail reinvention” agency, is adding an experienced creative to its ranks, with Brett Channer taking the helm of its creative team.

With current creative leader and Marketing Hall of Legends member Bill Durnan stepping into a role on the shop’s advisory board, Channer joins as its new CCO and will lead all of Jackman’s creative output.

Channer, who has more than 25 years of experience in the industry, was most recently CCO and president of Publicis-owned Red Lion, where he worked on brands including Whirlpool, Kitchen Aid and Joe Boxer. Prior to that, he was CEO and ECD at Saatchi & Saatchi Canada.

Jackman, a creative management consulting and activation company with a focus on retail reinvention, has worked with pharma-reatailer Rexall, the Beer Store, U.S.-based convenience store Duane Reade and fashion retailer Old Navy.

Channer’s appointment is effective May 5.

Beer Store, Dave & Busters, David’s Bridal, CD&R, Duane Reade, Earth Fare, FreshCo, Hertz, KKR, Oak Hill Capital, Old Navy, Rexall, Sobeys, US Foods and Walgreens.