Nutella
Company Info
In the News
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Nutella using Toronto immersive activation to promote holiday recipes
Nutella has launched the pop-up “The Nutella Holiday House” to help customers relax in a holiday wonderland from Dec. 7 ...
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Tim Hortons and Nutella spot stirs speculation
The brands bring hockey humour to Quebec campaign featuring Montreal Canadiens captain Nick Suzuki.
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How Nutella is boosting its Tims team-up
The brands enter yet another collab, as they both celebrate 60 years in business this year.
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Nutella leans into outdoorsy lifestyles and the beauty of Canada
The CPG is driving "visibility and awe" with prominent paddle board displays at 60 retail locations.
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Nutella turns its jars into celebrations of Canada’s best views
The Ferrero brand is adapting an Italian campaign in a way that taps into demand for travel experiences and recipe content.
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Most-read of 2022: Shopper Marketing Report
From changes in the loyalty space to the latest product innovations, here are the stories readers were more interested in.
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Nutella has ‘on-the-go’ market in its sights
Ferrero is making an extension of the brand's strength into the portable snack category.
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Shopper Innovation Awards: Nutella adds a little joy
The brand promoted life's simple pleasures by subtracting carbs and adding a "spife."
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Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
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Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo's and even a celebrity chef.
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Brands of the Year 2015
It's all about the rise of the little guy. See who topped this year's list.
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Nutella hits the road
The brand's latest experiential play takes celeb chef Stefano Faita on a food truck tour.
