CauseConnect: A place to give (and get) help
Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.
HelpHub: A guide on how to deal
Strategy’s regularly updated resource centre includes health and financial support, industry news and job listings.
Dove shows the ‘beautiful’ courage of frontline workers
A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.
Food donation becomes area of focus for QSRs
Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.
Telus wants Canadians to stay connected
The telco takes a user-generated content approach in a campaign that encourages people to find ways to “stay strong.”
Children of the Street wants teens to rethink sharing nude pictures
The campaign comes as youth, home from school, spend more time on their phones.
Cannes Lions cancelled for 2020
Organizers decided to hold off after cost-conscious hold cos debated skipping the festival, which was already postponed to October.
Why Major Tom is selling its services in an online store
The digital agency is adapting to the need for shorter term revenue and the long-term business impact of COVID-19.
Seniors are embracing tech and online shopping
A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.
How production houses are keeping busy
Live shoots aren’t an option, so production shops are getting creative while planning for a lockdown-less future.
Zulu Alpha Kilo shares COVID-19 campaign with entire industry
Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.
Canadian brands could lose 16% of their value
Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.
Lactalis puts marketing for new drinkable yogurt on hold
The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?
Walmart adds to private labels with Italy’s Coop
The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”
GoJava pivots to grocery home delivery
The coffee and snack start-up used its resources to keep the lights on and help deal with steadily increasing demand.
