Goldfish sees if you can keep your eyes on the prize
Using new Snapchat tech, the brand will give discounts to anyone that can stay focused on a cracker for nine seconds.
BC Cancer gets personal for the holidays
Amid a wave of other ongoing health concerns, the non-profit is using intimate and empowering stories to break through.
Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.
Mastermind Toys launches first-ever brand campaign
With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.
Editor’s Note: Please stay, don’t go
Depending on who you’re talking to, the Great Resignation is, well, pretty great.
Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
Zulu Alpha Kilo and Rethink top Epica selections
A total of 56 entries are in the running for the awards voted on by the industry press.
Holiday spending will be up nearly $120 per person
According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.
Why Kraft Heinz is paying for epipens
The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
How are global crises shaping food trends?
From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.
What’s looming for men’s grooming?
According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.
Kinder is cracking the Canadian market with augmented reality eggs
Ferrero is extending the playability of its surprise toys through the Applaydu app.
Bleublancrouge changes up its creative leadership
ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.
Hershey is making sure it’s impossible to miss its Kisses in store
The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.
