How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

Sponsored

16124085552_b1514dbbb3_k

Tylenol and Heineken lead their categories in brand health

YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.

deddys-kitchen

YouTube champions the impact of Canadian creators

The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.

Farmer

Rogers creates a new platform for its community impact programs

The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to overcome challenges.

StrategyAwards.4C_logo

Shortlist announced for the 2021 Strategy Awards

This year’s winners will be revealed on Oct. 5 during the virtual Marketing Evolution: C-Suite Summit.

AutoIQ

AutoIQ shows how it gets customers what they want

Words like “omnichannel” don’t mean a lot to consumers, so the dealership network used its campaign budget on the song.

image (4)

In Brief: Talk Shop names new leadership team

Plus, Fredericton’s Ginger expands to a second office and Camden’s growth spurt continues.

EFFIE-0109a

Juniper Park\TBWA wins Effie Canada Grand Prix

The agency was also named Agency of the Year, while Rethink, Mindshare and Unilever were also big winners.

CIBCAmbitions

Why CIBC is letting ambitions soar in its rebrand

A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.

HALFFULL_ENG_POSTER

Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

1850

Smuckers breaks the news about 1850 premium coffee

A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.

Clearly-campaign

Clearly has gamers in its sights

The DTC brand wants strain-reducing eyewear to be as important to competitive players as controllers and headsets.

CheekboneBeauty_SidLee_2

Cheekbone Beauty gets a new look for Sephora launch

The Indigenous-owned company’s refreshed packaging reflects the environmental stewardship at the core of its brand.

SR - Showtime

FCB Toronto enters the metaverse

The agency has recreated its office in social platform Gather Town as part of broader workplace culture and mental health efforts.