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Tylenol and Heineken lead their categories in brand health
YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.
YouTube champions the impact of Canadian creators
The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.
Rogers creates a new platform for its community impact programs
The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to overcome challenges.
Shortlist announced for the 2021 Strategy Awards
This year’s winners will be revealed on Oct. 5 during the virtual Marketing Evolution: C-Suite Summit.
AutoIQ shows how it gets customers what they want
Words like “omnichannel” don’t mean a lot to consumers, so the dealership network used its campaign budget on the song.
In Brief: Talk Shop names new leadership team
Plus, Fredericton’s Ginger expands to a second office and Camden’s growth spurt continues.
Juniper Park\TBWA wins Effie Canada Grand Prix
The agency was also named Agency of the Year, while Rethink, Mindshare and Unilever were also big winners.
Why CIBC is letting ambitions soar in its rebrand
A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.
Why Loblaw is avoiding the hard sell in its new content series
New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.
Smuckers breaks the news about 1850 premium coffee
A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.
Clearly has gamers in its sights
The DTC brand wants strain-reducing eyewear to be as important to competitive players as controllers and headsets.
Cheekbone Beauty gets a new look for Sephora launch
The Indigenous-owned company’s refreshed packaging reflects the environmental stewardship at the core of its brand.
FCB Toronto enters the metaverse
The agency has recreated its office in social platform Gather Town as part of broader workplace culture and mental health efforts.
