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Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

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Kraft Heinz to cut agency relationships, increase marketing spend

The CPG plans to boost flagship, high-performing brands in 2020.

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Lg2 joins WPI agency network, names new partners

Investing in its independence and extending its international knowledge are among several recent changes at the agency.

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Tech in Action: Meet Travis Bott

Digital agency Space150 created a replica of an acclaimed hip hop artist to show the possibilities (and limitations) of AI.

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Three reasons tech needs a human-centric approach

From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.

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NexTech goes live with 3D/AR ad network

The platform provides end-to-end solutions for agencies and brands looking to use the tech to increase interactions with online ads.

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Rethink adds five partners to its leadership team

The agency has also promoted several staff across its different departments.

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Up to the Minute: Brookline lands Upper Deck assignment

Plus, senior promotions are made at Zulu, Bob and Innocean.

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Boston Pizza brings people together for Valentine’s Day

The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.

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GoDaddy tells a story about small business growth

The next phase of a campaign with Muggsy Bouges shows how the company helps entrepreneurs after they get their idea off the ground.

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Scene becomes the entertainment loyalty partner of the NBA

The program is taking an experience-focused approach in its first expansion into sports.