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Harnessing the power of fandom: It’s no longer a linear conversation

Rogers Sports & Media revises the playbook on bringing brand partnerships to life

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In Brief: Director X’s prodco heads to the U.S.

Plus, AntiSocial adds two to support its growth, while Apex and Ruckus grow their client roster internationally.

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The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

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Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

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Neutrogena appeals to Quebec’s skincare needs

The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.

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The&Partnership promotes Andre Louis to president

The longtime strategy lead will oversee the agency’s expansion across the country and in North America.

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Publicis Groupe got back to positive organic growth in Q1

Strong performance in North America, as well as its digital and data operations, helped the company beat its expectations.

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McCann Canada to lead creative for SkiptheDishes

The agency picked up AOR duties as part of a global review by parent company Just Eat Takeaway.

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Re/Max promises its customers an ‘unfair advantage’

Straying from real estate’s more conventional messaging, the broker is adopting a challenger mentality to make its brand feel less ‘commoditized.’

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Sapsucker tries to take root in a booming RTD market

The sparkling water brand is riding strong feedback for use as a mixer and mocktail into a new category.

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Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.

Print

Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

Flourish Pancakes-Flourish Pancakes Launches Highly Anticipated

Flourish takes an ecomm-led approach to breakfast

Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.

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Why grocers and restaurants are teaming up on prepared meals

Retailers are bringing more culinary chops to stores to enhance their meal offerings.