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Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.

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Will Tweed convert alcohol drinkers?

With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.

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A manifesto against racism in PR

A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.

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There’s more time to enter Brand of the Year

Companies now have until July 17 to tell us what makes them worthy of the title.

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The ADCC can rest easy

A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.

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Cover your face: Cashmere gets a pandemic pivot

Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.

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Up to the Minute: Grassriots hires new ECD

Plus, Cohn & Wolfe wins Intel AOR assignment and Faulhaber launches a booze-free cocktail brand.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Second Cup parent company opens its cannabis store

Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.

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Canadians’ aversion to bars will outlast the pandemic

Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.

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ADCC releases webathon agenda

The 24-hour fundraiser will feature more than 30 sessions ranging from inspiring to downright weird.

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Are ecommerce and wholesale enough to save DavidsTea?

The company is using its restructuring to accelerate a move from bricks and mortar, with hopes it will also address its pre-pandemic struggles.

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Vancity wants to help small business stay open

The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.

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COVID-19 is accelerating digital and self-care trends

PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.