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Growing network facilitates brand reach in local communities

Montreal’s Eat it Up Media built a network to deliver small town Canada in one buy

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Indigo opens ‘shop-in-a-shop’ for small kids businesses

The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.

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Edelman hires new strategy lead in Canada

Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.

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Reitmans and Simons top Leger retailer survey

The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.

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Up to the Minute: Couche-Tard sweetens Carrefour bid

Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.

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Quebecor continues to build its in-house creative studio

Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.

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PinkCherry has fun with the joy of sex

The adult ecommerce retailer embraces the fact that women aren’t as shy about sexuality as society would have us believe.

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Molson celebrates (and commiserates) with hockey fans

The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.

Cannes Lions 2019 : Day Three

If Cannes hosts Lions, will the industry come?

Organizers are confident about an in-person festival this June, but many Canadian agency execs doubt they can send anyone safely.

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McCormick promotes buying local with crowdsourced art

Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.

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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Zulu Alpha Kilo puts its skin in the game with Consonant

The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.

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Labatt names a familiar face as new VP of marketing

Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.

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Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

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Which brands held consumer trust during the pandemic?

The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.