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Up to the Minute: Grassriots hires new ECD

Plus, Cohn & Wolfe wins Intel AOR assignment and Faulhaber launches a booze-free cocktail brand.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Second Cup parent company opens its cannabis store

Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.

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Canadians’ aversion to bars will outlast the pandemic

Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.

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ADCC releases webathon agenda

The 24-hour fundraiser will feature more than 30 sessions ranging from inspiring to downright weird.

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Are ecommerce and wholesale enough to save DavidsTea?

The company is using its restructuring to accelerate a move from bricks and mortar, with hopes it will also address its pre-pandemic struggles.

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Vancity wants to help small business stay open

The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.

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COVID-19 is accelerating digital and self-care trends

PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.

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FitAid brings its supplements from gyms to grocery

The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.

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How Good to Go reaches people who aren’t on the go

The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.

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Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Campari appoints new VP of marketing

David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.

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Weed brands still struggle to connect with consumers

A survey also shows brands that do have high awareness are not always the best at converting and satisfying customers.