Passion & Persistence is a sponsored series that Globe Content Studio created for American Express Canada, which profiles Canadian entrepreneurs, like chef Nuit Regular, and their unique experiences
running a business during the pandemic.

Reading the room: how to make your brand story relevant

Globe Content Studio taps newsroom skills to elevate content marketing

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The&Partnership promotes Andre Louis to president

The longtime strategy lead will oversee the agency’s expansion across the country and in North America.

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Publicis Groupe got back to positive organic growth in Q1

Strong performance in North America, as well as its digital and data operations, helped the company beat its expectations.

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McCann Canada to lead creative for SkiptheDishes

The agency picked up AOR duties as part of a global review by parent company Just Eat Takeaway.

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Re/Max promises its customers an ‘unfair advantage’

Straying from real estate’s more conventional messaging, the broker is adopting a challenger mentality to make its brand feel less ‘commoditized.’

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Sapsucker tries to take root in a booming RTD market

The sparkling water brand is riding strong feedback for use as a mixer and mocktail into a new category.

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Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.

Print

Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

Flourish Pancakes-Flourish Pancakes Launches Highly Anticipated

Flourish takes an ecomm-led approach to breakfast

Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.

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Why grocers and restaraunts are teaming up on meals

From Shopper Marketing Report: Retailers are adding more culinary chops to stores to enhance their pre-prepared offerings.

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BIPOC more likely to notice racism at work than their white peers

In addition, less than half of respondents in a CMA survey have seen more diverse hiring.

Canopy Growth Corporation-Canopy Growth Introduces Vert - a Queb

Canopy Growth makes a new cannabis brand for Quebec

Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.

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Open Farm is looking for big impact in the surging pet market

With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.

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ICYMI: Inside the AToMiC jury room

NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.

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Customer-centric C-suite roles on the rise

A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.