contentmarketing

Braque launches new content marketing division

Matrice creates a dedicated unit to answer demand for standalone services, with a focus on small business and startups.

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Competition Bureau to increase enforcement of ‘deceptive’ online ads

The law enforcement agency wants to improve Canadian trust in the online marketplace.

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Martin Sansregret retires from Tam-Tam\TBWA

The Montreal agency announces a new leadership team as its long-time president transitions out.

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Clearly expands AR offering

The digital-first eyewear brand provides new options to help consumers overcome fears about buying online.

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Empire brings talking labels to the pharmacy

Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Lift & Co. updates its cannabis data platform

From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.

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Global CCO Carlos Moreno to leave Cossette

The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.

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Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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Remembering John Burghardt

Former strategy editor Mark Smyka remembers the adman and columnist, before looking back on some of his writing.

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WW Canada expands into the subscription box space

A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.

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Wiser’s and Boston Pizza ‘leap’ into gathering time

The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.