Christine Scott starts a consultancy to provide new approaches to DEI
Recognizing current leadership in advertising isn’t suited for success, The Accomplice Project aims to bring the perspective needed to dismantle systemic issues.
Rethink wins Yellow Pencil at day two of D&AD
Zulu Alpha Kilo, Juniper Park\TBWA and FCB/Six also added to their hauls on the second day of the awards.
Halo Top takes its happy message to music festivals
The better-for-you frozen dessert is capitalizing on the moments of excitement that happen during live entertainment.
Costco reports solid sales growth, but warns of rising costs
Canada, in particular, had strong sales, ecomm growth and membership renewal.
Publicis Toronto looks abroad for new ECD
Vini Dalvi previously led campaigns for Apple at TBWA\Media Arts Lab.
Juniper Park\TBWA wins a Yellow Pencil at D&AD
Bensimon Byrne, FCB/Six, Rethink and Zulu Alpha Kilo were among the show’s other Pencil winners.
CMA names Kerri Dawson new chair
The board’s vice-chair and marketer at HSBC has signed on for a two-year term.
Float puts the struggle of office expenses in the spotlight
The fintech’s campaign takes a consumer-inspired approach to connecting with potential clients in SMB finance departments.
Entries for the first phase of AOY close on Monday
Agencies have five days to state their intent to enter the competition this year.
Foothills Creamery brings an arena treat to Calgarians
Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.
Duncan Hines is tickled pink about its new baking kits
The Conagra brand is deploying print and digital flyers to attract bakers who are limited in time or ability.
Bodacious finds a perfect partner in Shiseido
The wine and makeup brands are co-promoting a makeup giveaway to help Canadians be their confident selves again.
How Nic Laloux is enticing Gen Z with vintage POS
From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.
Topo Chico leans into century-long brand equity
The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.
