Feature 1

How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

Sponsored

goodcatchmain

Good Catch casts its net north of the border

The plant-based seafood brand is going nationwide in Canada, leaning on culinary qualities to fill the white space.

Udderly-1

Udderly Ridiculous wants you to take note of goat

The artisanal ice cream is emphasizing its premium appeal with a Reebee digital flyer.

Screen Shot 2020-10-28 at 12.31.22 PM

Montana’s pushes further into grocery

The family restaurant is trying to increase brand awareness, particularly in areas where it does not have locations.

Snowtube

It’s all downhill for Social Lite Vodka, so to speak

The brand hopes snow tubing and koozie promos will keep demand for RTD drinks strong during the winter.

HSBC-remembrance

HSBC modernizes poppy boxes with tap payment

The bank’s latest community effort will help the Legion get donations from people who have been less likely to carry change.

tessa-buick

Buick wants to get a lift from Tessa Virtue

The automaker is striking a softer tone with the Olympic champ as it continues to target women and shift to social.

pexels-jonas-svidras-759960

Finding your pivot is about asking the right questions

Fiona Stevenson explains how a simple shift in perspective can reframe existential challenges as new opportunities.

emile-perron-xrVDYZRGdw4-unsplash

What marketers need to know about a looming AODA deadline

For Ontario firms, new web accessibility requirements come due next year.

MEC-2101

Can private equity save embattled retailers?

From the C-Suite newsletter: Buyers have swept in to save MEC and Frank & Oak. What they do next will be critical to survival.

grab1

Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

shopping mall

Some retail categories are showing new signs of life

Ed Strapagiel’s latest analysis shows auto and general merchandise beginning to stir, while apparel continues to get hammered.

alvaro-reyes-4eTnTQle0Ks-unsplash

Spin Master grows gaming efforts with Rubik’s

The Canadian toymaker is jumping on the retro toy train, picking up the iconic ’80s puzzle brand.

Goodwill-Montreal

Renaissance refreshes to be less thrift, more modern retailer

The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.

johnwren

Omnicom’s organic growth decline stays in double digits

Health business is climbing, but revenue from CRM and travel clients continues to drop.