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Beacon forms ‘working alliance’ with Flint & Steel

The agencies will use combined expertise in communications and creative to offer integrated solutions for clients.

TheDoorbell

United Way Halifax looks at homelessness through a new lens

For nearly a year, the non-profit shot scenes with a doorbell camera to show a growing problem.

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Green Shield names Broken Heart Love Affair as AOR

The hybrid payer-provider has tapped the agency to communicate its intricacies to the Canadian market.

MatyasFeat

Cook It hires Matyas Gabor as CMO

The former BRP executive takes the marketing helm as the meal kit service prepares to scale into new markets.

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Jury announced for the 2023 SIA Awards

Meet the experts joining co-chairs Johanna Andren and Ari Elkouby to judge the best shopper and activation work.

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Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.

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SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.

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RBC to acquire HSBC’s Canadian assets

The bank aims to complement its business with Canadian newcomers and commercial clients with international needs.

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VanCity wants to create a social solidarity economy

The finance co-op was enlisted to test social development performance indicators.

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How employers can be more ‘age-nostic’

The aging workforce is your secret weapon – here’s how to foster it.

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View from the C-Suite: Subway keeps it fresh

Research showed that Canadians were ready to see evolution from the QSR.

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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

Air Miles

Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.

proline

Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.