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Wine Rack turns stores near parks into picnic sites

The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.

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CIBC eases its way into summer

The bank wants being smart with money to be effortless so clients don’t have to stress while making the most of the season.

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Kijiji releases its own catalogue

An “homage” to IKEA is positioning the classified site as a place for tough-to-find household goods.

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Brett Marchand details the next steps for Plus Company

The company’s CEO explains how recent acquisitions and additions to its board fit into its approach for U.S. expansion.

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J.P. Wiser’s toasts wisdom over pretension

The whisky brand shuns category tropes by telling “everyman” drinkers the only person they need to impress is themselves.

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Reddit puts local passions on display

The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.

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McCormick pivots marketing after sales disappointment

The maker of French’s and Frank’s Red Hot has a three-year plan focused on value messages and tapping product trends.

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Wonderbrands picks Rethink as its creative AOR

The agency will handle work for a portfolio of brands that includes Wonder, Country Harvest, D’Italiano and Casa Mendosa.

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In Brief: Loblaw scrapping single-use plastic bags

Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.

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Truly Hard Seltzer lights up a Union Station market

The Moosehead brand is using coloured filters and glass to cast its own energy over Union Summer.

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Pomp & Circumstance starts a creative agency

Bonus Track will supplement the PR agency with creative and strategic expertise, allowing it to be a “one-stop shop” for clients.

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Muskrat Magazine tells the real story of Pocahontas

“Missing Matoaka” does away with historical revisionism to highlight how romanticized narratives increase the harms faced by Indigenous women.

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Eco Brand Watch: Henry of Pelham

From the C-Suite newsletter: How (and why) the brand spent years weaving sustainable practices into its messaging.

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Corner Office Shifts: PepsiCo Canada names new President

Plus: Marketing exec hires at Conagra, Waterloo Tourism and Plenty of Fish.