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Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

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Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable

The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.

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Elemental adds to creative and client leadership

The agency promotes Scott Fess and Justin Haberman to free up its other execs to focus on higher-level clients.

Disney

What can CMOs learn from the launch of Disney+?

Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.

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View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

Eid Feast

The Ramadan opportunity

The period of fasting and repentance is becoming too important for brands to ignore, writes Ishan Ghosh.

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Zulu Alpha Kilo hires Wain Choi as new ECD

A three-year search ends with someone that brings valuable knowledge of both Canadian and global markets.

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Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

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CCM goes ‘all out’ for new global brand platform

The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.

Oetker

Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

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Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

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Kraft Heinz to cut agency relationships, increase marketing spend

The CPG plans to boost flagship, high-performing brands in 2020.