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Co-chairs announced for 2021 Marketing Awards

This year’s jury leaders have been revealed, along with three new categories and a morning start time for the ceremony.

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Cossette Montreal taps longtime employee as CSO

Michel-Alex Lessard steps into the role as Florence Girod shifts focus to new duties within the agency.

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Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.

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Nando’s opens an inspiring new contest

The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.

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Some unexpected categories are boosting online share

Growth in ecomm sales of hot beverages, deli meat and OTC medicine are among the ‘behavioural resets’ Nielsen has identified.

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General Mills brings back its colour-changing spoons

From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.

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A retailer’s role in the push for sustainable packaging

As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.

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How to speak the language of a game-changing shift

Ads might be more effective at growing margins than growing sales, so marketers will need to get better at CFO-speak to benefit.

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Walmart is trying its own spin on ghost kitchens

The retailer teams up with Ghost Kitchen Brands to enhance its one-stop proposition with a range of restaurant options.

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Acura goes digital to try and replace auto show engagement

A microsite with videos and interactive games is a new way for the automaker to talk about its racing history and differentiate itself from other luxury brands.

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Why every business is a technology business

In its latest Technology Vision report, Accenture lays out the tech trends business leaders must embrace in order to succeed.

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Fresh Prep invests in a zero-waste meal kit

The Vancouver company spent three years developing a packaging solution to address the category’s use of single-use plastics.