Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Cannes 2021: Canadian work earns 11 nominations in Health and Wellness

Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.

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Tim Hortons develops a new framework to tell its stories

The QSR is deploying an $80 million investment with a focus on real people to re-spark a deep connection with Canadians.

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Harley-Davidson puts safety (and diversity) first

The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.

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2021 Marketing Awards Shortlist: Advertising

The final shortlist for this year’s awards covers campaigns across film, press, radio, PR, OOH, digital, direct and more.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

Finfluencers

What can brands learn from fin-fluencers?

TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.

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Nespresso uses a premium positioning to connect with two different targets

The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.

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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze

Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.

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Motive gets AOR duties with PepsiCo

The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.

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Cossette wins big at Idea Awards

The agency won two of five Grand Prix at the show honouring the top work from Quebec’s creative and advertising industries.

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2021 Marketing Awards Shortlist: Public Service

The first of two lists for the Advertising category, these campaigns are all looking to be recognized for doing good.

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Tank creates department for employee wellness

Sophie Gaudet will permanently lead efforts to ensure staff are fulfilled and happy as they begin to return to the office.

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Couche-Tard picks Taxi as its AOR

The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.