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B2B: How to draw a line from marketing to sales

The Globe Content Studio’s guide to content marketing success

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Molson Coors puts rubber to the road with Arizona Hard promotion

The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.

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Why there are still unexplored possibilities in packaging

Stand-out, eco-friendly packaging still has a role at point-of-sale, even in omnichannel environments.

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Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

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Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.

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SpongeTowels gets a new look with UltraPro launch

Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.

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OLG documents five Olympians and their ‘quest’ to the games

The crown corp. puts a face to the support it lends amateur sport in Ontario.

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PepsiCo sells Tropicana, Naked following decades of juice sales decline

The $3.3 billion transaction will see PAI Partners become a majority shareholder.

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Kraft Heinz beats the street, but reports slight sales slide

The company’s Q2 net sales, while down slightly, reveal continued demand for snacks and pre-packaged meals.

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In Brief: Quebec companies acquire notable brands

Pita Pit, Ren’s Pets and a network of fuel and convenience stores are among a recent spat of acquisitions.

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Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco

The companies appoint national and regional general managers for Canada and Quebec.

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Wuxly brings brand values to life with Indigenous partners

From the C-Suite newsletter: The animal-free, Canadian-made outerwear brand works with Indigenous businesses on manufacturing.

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S4 Capital merges MediaMonks and MightyHive

The merger brings together nearly 6,000 people under a single brand and P&L as part of S4′s plan to create “disruptive change.”

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Can the CPC create Paralympic household names?

The Canadian Paralympic Committee is driving attention for the upcoming Games with a new star-studded campaign.

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Oasis finds solace in everyday moments

A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.