Tims

Tim Hortons develops a new framework to tell its stories

The QSR is deploying an $80 million investment with a focus on real people to re-spark a deep connection with Canadians.

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Harley-Davidson puts safety (and diversity) first

The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.

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2021 Marketing Awards Shortlist: Advertising

The final shortlist for this year’s awards covers campaigns across film, press, radio, PR, OOH, digital, direct and more.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

Finfluencers

What can brands learn from fin-fluencers?

TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.

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Nespresso uses a premium positioning to connect with two different targets

The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.

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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze

Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.

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Motive gets AOR duties with PepsiCo

The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.

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Cossette wins big at Idea Awards

The agency won two of five Grand Prix at the show honouring the top work from Quebec’s creative and advertising industries.

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2021 Marketing Awards Shortlist: Public Service

The first of two lists for the Advertising category, these campaigns are all looking to be recognized for doing good.

Photo Sophie Gaudet

Tank creates department for employee wellness

Sophie Gaudet will permanently lead efforts to ensure staff are fulfilled and happy as they begin to return to the office.

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Couche-Tard picks Taxi as its AOR

The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.

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2021 Marketing Awards Shortlist: Craft

See the nominees vying to be recognized in excellence in areas ranging from art direction and copywriting to directing and editing.

OMHA-campaign

OMHA wants an assist with registration

The organization’s largest-ever push is centred around the social benefits young players have been missing this year.